Vendor Marketing Executive

Department: Partner Development & Business Development (PDR/BDM)
Location: Kolkata
Work Mode - Work From Office
Shift Timings - 3PM IST - 12AM IST
Employment Type: Full-Time
Role Overview
We are looking for a motivated Vendor Marketing executive to support NetCom Learnings growth across Microsoft, Cisco, AWS, and Google Cloud ecosystems. This is an early-career role (12 years of experience) for candidates passionate about business development, lead generation, and vendor partnerships.
The Vendor Marketing executive will assist senior BDMs in prospecting, demand generation through paid and organic campaigns, and executing GTM strategies while learning end-to-end strategic vendor management.
Key Responsibilities

• Demand/Lead Generation
  

Assist in generating leads through paid campaigns (Google Ads, Meta Ads) and organic campaigns (social media, content marketing).
Support campaign planning and execution to drive pipeline growth.
For 1-year experience: Demonstrated knowledge of demand generation or learning initiatives to grow leads.
For 2+ years: Hands-on experience executing and optimizing campaigns across platforms.

• Prospecting & Pipeline Support
  

Research and identify potential vendor contacts (Partner Managers, BDMs, Marketing Managers).
Maintain engagement plans and CRM updates for vendor interactions.
Assist senior BDMs in converting meetings into opportunities.

• Vendor Relationship Support
  

Coordinate vendor meetings, QBRs, and events.
Support relationship-building initiatives under senior guidance.
Document vendor interactions and insights.

• GTM & Market Research
  

Support market research and Ideal Customer Profile (ICP) identification.
Assist in executing GTM strategies for new products, solutions, or campaigns.
Track competitor and vendor trends to support senior decision-making.

• Reporting & Collaboration
  

Maintain CRM records and update dashboards regularly.
Collaborate with internal teams (Sales Engineers, Marketing, Product) for proposals and campaigns.
Track campaign performance and contribute to weekly pipeline reporting.
Who Can Apply
Education: Bachelors degree in Business, Sales, Marketing, or related field; MBA preferred.
Experience: 12 years in business development, sales, marketing, or demand generation roles.
Skills
Knowledge or hands-on experience in paid & organic campaigns (Google Ads, Meta Ads, social media).
Understanding of GTM strategy and market research (ICP identification).
Consultative selling and basic vendor engagement skills.
Strong communication, research, and analytical skills.
Tools: CRM (Salesforce/HubSpot), LinkedIn Sales Navigator, marketing automation tools, and Excel/Google Sheets.
Why Join NetCom Learning
Work with leading technology vendors and cutting-edge solutions.
Learn strategic vendor management and business development from industry experts.
Exposure to demand generation, GTM strategy, and market research.
Collaborative and inclusive work culture.
Opportunities for career growth and professional development.