Sr.PPC Executive

Job Title: Sr PPC Executive

Location: Nashik

Department: Digital Marketing

Reports To: PPC Team Lead / Digital Marketing Manager

Job Overview

We are seeking an experienced Senior PPC Executive to manage and optimize performance marketing campaigns across Google Ads, Facebook Ads, and LinkedIn Ads. The ideal candidate should have proven expertise in eCommerce marketing and lead generation, with strong analytical skills to deliver ROI-driven campaigns. This role requires ownership of campaign execution, budget management, tracking accuracy, reporting, and cross-team coordination.

Key Responsibilities & KRAs

• Campaign Execution & QA
• Set up ad campaigns (Google, Meta, LinkedIn) as per briefs.
• Follow naming conventions, UTM setup, and QA checklists.
• Ad Copy & Creative Coordination
• Work closely with content and design teams to ensure creatives are received, approved, and uploaded accurately and on time.
• Budget & Bid Implementation
• Apply daily budgets, bid caps, and bidding strategies as defined by the TL.
• Maintain platform hygiene to ensure efficient campaign delivery.
• Tracking & Tag Accuracy
• Ensure proper setup and verification of UTM tags, pixel firing, and GA4 event triggers.
• Daily Monitoring & Alerts
• Monitor campaigns for spend pacing, delivery issues, disapprovals, and performance anomalies.
• Share alerts and key insights with the TL proactively.
• Reporting & Logs
• Prepare and share weekly performance reports in defined formats.
• Highlight wins, issues, and observations to drive continuous improvement.
• SOP & Task Timeliness
• Deliver all tasks on project management tools (ClickUp/Asana) within SLAs.
• Adhere to SOPs for naming, file sharing, QA, and documentation.

• 35 years of hands-on experience in PPC advertising.
• Strong background in eCommerce campaigns and lead generation.
• Expertise in Google Ads (Search, Display, Shopping, YouTube), Facebook Ads Manager, and LinkedIn Ads.
• Solid understanding of tracking, attribution, and analytics tools (GA4, Tag Manager, UTM setup).
• Proven ability to manage budgets, bids, and pacing to meet performance KPIs.
• Strong analytical and problem-solving skills.
• Familiarity with project management tools (ClickUp, Asana, or similar).
• Excellent cross-team collaboration skills.

• Experience with remarketing and funnel-based campaign strategies.
• Knowledge of A/B testing frameworks for ads and landing pages.
• Certification in Google Ads, Meta Blueprint, or LinkedIn Ads is a plus.

• Competitive salary package.
• Opportunity to work with fast-scaling eCommerce brands.
• Growth-oriented environment with upskilling opportunities.
• Collaborative and dynamic digital marketing team.