Marketing Manager

Key Responsibilities

Pipeline & Revenue Ownership

• Own marketing-sourced qualified pipeline (~5060 Cr per year).
• Influence revenue (~810 Cr per year) from marketing-backed deals.
• Collaborate closely with Sales to improve deal velocity, conversion, and win rates.

Campaign Leadership

• Plan and execute multi-channel campaigns including digital, content, ABM, and events.
• Ensure campaigns generate high-quality leads that convert to opportunities.
• Continuously measure ROI, optimize campaigns, and explore new channels for pipeline

growth.

Partner Marketing & MDF

• Manage partner co-marketing campaigns and utilize MDF funds effectively.
• Align partner activities with pipeline and revenue objectives.
• Track and report ROI for all partner-driven initiatives.

Thought Leadership & Market Positioning

• Drive Netscribes brand presence in target markets.
• Build content, webinars, and events that position the company as a thought leader.
• Support inbound demand generation through strategic PR and content initiatives.

Account-Based Marketing (ABM) & Enterprise Focus

• Develop and execute ABM strategies for high-value accounts.
• Work with Sales to target key prospects and accelerate pipeline conversion.

Marketing Technology & Analytics

• • Leverage marketing automation, CRM, and analytics platforms to track performance and
• optimize campaigns.
• • Ensure marketing actions are data-driven and revenue-focused.

Sales Enablement & Collaboration

• • Partner with Sales to provide relevant content, tools, and campaigns to accelerate deal
• closure.
• • Act as a bridge between marketing and revenue teams to foster alignment and
• accountability.

Strategic KPIs (Soft Targets)

• Marketing-sourced pipeline: 5060 Cr per year to ensure sufficient coverage for revenue

influence.

• Marketing-influenced revenue: 810 Cr per year from marketing-backed deals.
• SQL Opportunity conversion rate: 2030% to maintain lead quality and pipeline

effectiveness.

• Win rate on marketing-backed deals: 25–30% to measure real revenue impact.
• MDF utilization: 80% to ensure partner funds are effectively invested.
• Campaign ROI: Continuous quarter-on-quarter improvement.
• Stretch KPI: Identify new channels, campaigns, or partner opportunities for additional

pipeline or revenue impact.

Skills & Experience

• 7+ years in B2B marketing, demand generation, or revenue-driven marketing.
• Proven ability to create pipeline and influence revenue.
• Campaign management across digital, ABM, content, and events.
• Experience with partner marketing and MDF programs.
• Strong analytical, data-driven, and outcome-focused mindset.
• Skilled in cross-functional collaboration, stakeholder management, and sales enablement.