Marketing Manager - Paid Media

We are looking to hire candidates with a strong background in the B2B services space, specifically with a US focus. We&aposre looking for someone with hands-on experience in managing Paid campaigns on Google Ads and LinkedIn, along with a knack for conducting SEO audits and driving meaningful improvements.

Your Role:

• Run and refine high-impact ad campaigns with smart bidding strategies and ABM tactics.
• Boost organic growth with on-page, off-page, and technical SEO expertise.
• Dive into analytics, set up conversion tracking, and turn data into actionable insights.
• Collaborate with content, design, and web teams to bring campaigns to life.
• Work with top marketing tools like HubSpot, SEMrush, GA4, and more.

Key Responsibilities:

Paid Advertising & Performance Marketing:

• Create and optimize high-impact Google Ads and LinkedIn Ads campaigns to generate quality B2B leads.
• Dig deep into keyword research, audience targeting, and A/B testing to maximize performance.
• Keep a close eye on CPC, CTR, conversion rates, and ROI to ensure every dollar is well spent.
• Use remarketing and ABM strategies to keep Netscribes top-of-mind for the right audience.
• Team up with content and design pros to craft engaging ad creatives and landing pages.
• Stay ahead of the curve by keeping up with Google and LinkedIn Ads updates and best practices.

SEO Strategy & Execution:

• Own the organic search strategy, making sure it aligns perfectly with business goals.
• Run in-depth SEO audits, keyword research, and competitor analysis to improve rankings.
• Optimize website elements-meta titles, descriptions, headings, and schema markup-for better visibility.
• Drive strong backlink strategies to boost domain authority and credibility.
• Track SEO performance using tools like SEMrush, Ahrefs, Google Analytics, and Search Console.
• Work closely with content teams to create SEO-optimized blogs, landing pages, and web content.

Analytics & Performance Tracking:

• Keep a pulse on both organic and paid campaigns, identifying what&aposs working and what needs tweaking.
• Set up conversion tracking, UTM tagging, and goal funnels to measure lead quality effectively.
• Turn data into action-generate insightful reports using GA4, Google Tag Manager and LinkedIn Campaign Manager.
• Offer strategic recommendations to optimize landing pages, improve conversion rates, and fine-tune ad creatives.

Growth & Experimentation:

• Continuously test new ad formats, bidding strategies, and audience segments to push campaign performance further.
• Explore AI and automation tools to optimize ad bidding and SEO insights.
• Stay on top of B2B marketing trends, search engine algorithm updates, and ad policies.
• Experiment with content syndication, video marketing, and interactive ad formats to drive engagements