Digital Growth Manager CLM & Analytics

About Us:

Network International is the largest Financial Technology company in Middle East and Africa. Payments is our core business where we provide services in more than 50 countries – UAE, Jordan, South Africa, Egypt are some of our key markets. Apart from payments, we provide services on Data and Insights, Lending, Insurance, Risk Solutions, etc. Our core customers are businesses at every scale and segment, though recently we are growing in direct to consumer card segment as well.

Our EVP:

At Network International, we always stay ahead. . In the fast-paced world of financial services, we thrive on innovation, agility, and purposeful collaboration. We invest first in our people, empowering you to make bold decisions, learn fast, and grow your expertise alongside industry leaders. Here, solving complex problems means more than using cutting-edge technology; it's about creating meaningful value for our customers, together. We foster a culture where trust, accountability, and achievement go hand in hand—because success isn't just a goal; it's how we work, every day, as one team.

About The Role:

The incumbent will take full ownership of driving usage, engagement, and business growth for our merchant app. This role involves analyzing merchant behavior, running targeted campaigns, and improving how merchants interact with the app, while ensuring all efforts translate into measurable business impact.

Key Responsibilities:

1. Growth Strategy & Lifecycle Management

• Understand how merchants move across different stages such as onboarding, active usage, inactivity, and churn, and define actions for each stage
• Continuously identify opportunities to increase app usage and drive more transactions
• Ensure key app features like payments, settlements, and reports are actively used by merchants
• Work towards improving long-term merchant retention and engagement

2. Campaign Planning & Execution

• Plan and execute campaigns across channels such as push notifications, SMS, WhatsApp, and email
• Identify when and why a merchant should be contacted, and design relevant communication for that moment
• Continuously improve campaigns constructs based on impact on key metrics

3. Data Analytics & Insights

• Analyze merchant performance data to identify trends, opportunities, and early warning signals
• Track how merchants use the app and which features drive the most value
• Convert data into clear insights and define actions that can improve business outcomes

4. Segmentation & Personalization

• Group merchants based on behavior, business performance, and engagement levels; Continuously refine segmentation logic to improve targeting accuracy
• Ensure communication is relevant to each group instead of using a one-size-fits-all approach

5. Performance Monitoring & Optimization

• Track campaign performance, app engagement, and business metrics on an ongoing basis
• Evaluate what is driving results and where improvements are required. Run experiments to test different approaches and identify the most effective ones

6. Cross-Functional Collaboration

• Work closely with product, technology, and sales teams to align on priorities. Provide clear inputs to improve app features based on customer behavior
• Ensure feedback from merchants and sales teams is reflected in campaigns and product improvements

7. Automation & Process Excellence

• Identify manual processes in campaign execution and improve them through automation
• Build scalable workflows that reduce turnaround time and effort
• Introduce smarter ways of targeting and communication using data and technology

Key Deliverables:

• Regular dashboards and insights highlighting merchant behavior and growth opportunities
• Well-planned campaign calendars aligned with business priorities
• Measurable improvement in merchant engagement, app usage, and transactions
• Scalable lifecycle programs that can run consistently with minimal manual effort

Key Requirements:

• 4 - 8 years of experience in growth, CLM, lifecycle marketing, or digital product engagement
• Experience in fintech, payments, or B2B platforms is preferred
• Strong ability to understand data and translate it into meaningful actions
• Hands-on experience with Campaign management tools and use cases
• Ability to write and run SQL queries, extract data from databases, and work with large datasets.
• Ability to interpret data and translate it into clear actionable