Digital Marketing Executive

Key Responsibilities:

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Reviewing and optimizing the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.,)
• Launch optimized online adverts through Google AdWords, Facebook, etc., to increase company and brand awareness.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.,)
• Prepare online newsletters and promotional emails and organize their distribution through various channels.

Desired candidate Profile:

• Good knowledge of all different digital marketing channels.
• Hands-on experience with SEO/SEM, Google Analytics, Paid Campaigns.
• Good knowledge and experience with online marketing tools and best practices.
• Great interpersonal and communication skills.