Marketing Manager

WHAT YOULL BE DOING

Campaign Planning & Execution

• Plan and execute national and regional marketing campaigns for different MBBS batches (1st year to interns)
• Align campaign goals with user journeys from awareness to engagement to conversion.

Community & Content Management

• Maintain and grow Marrows community channels (WhatsApp, Telegram, Instagram).
• Curate daily content - quizzes, polls, reels, and engagement posts aligned with student mindset and academic cycles.

Creative Development

• Conceptualise and produce high-impact marketing creatives and reels using Canva and AI tools.
• Collaborate with Marrow Marvels, student influencers, and zonal/regional teams, as well as cross-functional teams, to maintain a consistent and unified brand voice across all initiatives.

Regional & College-Level Marketing

• Customise communication for different regions (South, North, West, East) and coordinate local activations.
• Develop campus-level campaigns with college ambassadors and student influencers.

Performance & Insights

• Track engagement metrics and campaign ROI.
• Share insights to improve creative strategy and student experience.

WHAT WERE LOOKING FOR

Top 3 Must-Have Skills:

• Canva Mastery – Ability to design creatives and quick campaign assets independently.
• Generative AI Proficiency – Skilled in using tools like ChatGPT, Midjourney, and other AI tools for ideation, writing, and automation.
• Campaign & Communication Strategy – Understanding of student psychology and the ability to craft messages that resonate with young medicos.

Bonus Skills:

• Experience in digital/community marketing or brand storytelling.
• Familiarity with the medical/edtech domain or student audience.
• Basic video editing or content scripting experience.
• Multilingual proficiency (South Indian languages preferred).

WHAT YOU’LL LOVE ABOUT THIS ROLE

• You’ll shape the voice of Marrow across thousands of medical students in India.
• Work on campaigns that are creative, student-first, and impactful.
• Collaborate with top minds in marketing, product, and medical education.
• Be part of a mission that’s helping future doctors achieve their dreams.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communication, or a related field (MBA preferred but not mandatory).
• 1–3 years of experience in marketing, digital campaigns, or community management.