Digital Marketing Executive /Manager

A Digital Marketing Executive is responsible for planning, executing, managing and optimising online marketing campaigns to generate leads, increase brand awareness, drive website traffic and improve business revenue.

3. Key Roles & Responsibilities

A. SEO (Search Engine Optimisation)

1. Conduct keyword research and competitor analysis.
2. Optimise website content for search engines.
3. Manage on-page and off-page SEO.
4. Improve Google search rankings.
5. Build quality backlinks.
6. Monitor website performance using Google Search Console.

B. Google Ads & Performance Marketing

1. Create and manage Google Search Ads.
2. Run Display, YouTube and Performance Max campaigns.
3. Manage campaign budgets and bidding strategies.
4. Generate qualified business leads.
5. Monitor Cost Per Lead (CPL), CPC and conversion rates.
6. Optimise campaigns to improve ROI.

C. Social Media Marketing

1. Manage Facebook, Instagram, LinkedIn and YouTube accounts.
2. Create social media marketing strategies.
3. Plan and publish daily posts, reels and promotional content.
4. Manage Meta Ads campaigns.
5. Monitor engagement, followers and lead generation.
6. Coordinate with graphic designers and content creators.

D. Lead Generation & Marketing Automation

1. Generate leads through Google and Meta advertising.
2. Develop landing pages and lead-generation funnels.
3. Manage CRM databases.
4. Implement email and WhatsApp marketing campaigns.
5. Track lead conversion and customer acquisition costs.
6. Coordinate with sales teams for lead follow-ups.

E. Analytics & Reporting

1. Monitor Google Analytics 4 (GA4).
2. Prepare daily, weekly and monthly marketing reports.
3. Track website traffic and campaign performance.
4. Analyse conversion rates and marketing ROI.
5. Conduct A/B testing.
6. Identify opportunities to improve campaign performance.