Content Writer

Job Title: Content Writer

Company: Nibav Home Lifts Pvt. Ltd.

Location: Palavakkam, ECR, Chennai

Department: Marketing / SEO Experience: Minimum 1+ years Employment Type: Full-Time

Preferred Industry: Digital Marketing Agency / Home Elevator or related industry

About Nibav: Nibav Home Lifts Pvt. Ltd. is a global leader in compact and elegant home elevator solutions. With presence across multiple countries, we specialize in designing premium pneumatic vacuum elevators that combine luxury, safety, and innovation. Our mission is to make vertical mobility accessible to every home through world-class technology and aesthetics. Visit us at: www.nibavlifts.com

Role Overview: We are seeking a creative and SEO-focused Content Writer to join our marketing team. The ideal candidate will have hands-on experience working with SEO teams (preferably in a digital marketing agency) and possess a strong command of English language and storytelling. The role requires developing content that drives engagement, improves organic visibility, and aligns with the companys brand voice and digital marketing strategy.

Key Responsibilities:

• Write, edit, and proofread engaging and original content for websites, blogs, landing pages, product pages, social media, email campaigns, and other marketing materials.
• Collaborate closely with the SEO and Digital Marketing teams to produce keyword-optimized content that enhances website ranking and visibility.
• Conduct in-depth research on industry-related topics (home automation, interior design, elevators, etc.) to ensure relevance and authority.
• Develop compelling content for product descriptions, customer stories, press releases, and brand campaigns.
• Maintain consistency in tone, style, and messaging across all communication channels.
• Optimize existing content to align with SEO best practices (meta titles, meta descriptions, internal linking, readability, etc.).
• Work with the design and video teams to develop content concepts that support visual storytelling.
• Track and report content performance metrics in coordination with the marketing analytics team.

Required Skills and Competencies:

• Excellent written and verbal communication skills in English.
• Proven experience in content writing and editing for SEO-driven campaigns.
• Ability to write persuasive, clear, and concise content tailored to target audiences.
• Strong understanding of on-page SEO, keyword research, and Google Search Console basics.
• Familiarity with content management systems (WordPress or similar). • Creative thinker with an ability to adapt writing style for different platforms and formats.
• Strong collaboration skills to work effectively with cross-functional teams (SEO, design, marketing).

Preferred Qualifications:

• Education: Bachelors degree in English Literature, Mass Communication, or related field.
• Experience: Minimum 2+ years of experience in content writing preferably in a digital marketing agency or SEO-focused role.
• Prior experience working with a home elevator company or related industry will be an added advantage.

Why Join Us:

• Opportunity to work with a global brand known for innovation and excellence.
• Exposure to international digital marketing campaigns and global audiences.
• Collaborative and creative work culture.
• Competitive salary and growth opportunities.