Marketing Automation Specialist

Job Title: Marketing Automation Specialist

Experience: 2 to 4 Years

Location: Chennai

Employment Type: Full-Time

About the Company

Nibav Lifts is a leading brand in the home lift and elevator industry, delivering innovative and premium lift solutions. We focus on data-driven and automation-led marketing to enhance customer engagement and conversion across digital channels.

Job Summary

We are looking for a detail-oriented Marketing Automation Specialist to manage and execute automation campaigns across email, SMS, WhatsApp, and web push channels. The role involves building workflows, managing customer databases, segmenting audiences, and analyzing campaign performance to improve engagement and lead conversions.

Key Responsibilities

Marketing Automation & Campaign Execution

• Plan, execute, and manage marketing automation campaigns across Email, SMS, WhatsApp, and Push Notifications
  
• Create and manage drip campaigns, automated workflows, and triggered communications
  
• Execute bulk and ad-hoc campaigns for lead nurturing and customer engagement
  

Tools & Platform Management

• Work on marketing automation tools such as Mailchimp, HubSpot, or similar platforms
  
• Upload, clean, and maintain contact databases
  
• Manage customer journeys and automation rules
  

Segmentation & Personalization

• Create customer segments based on behavior, demographics, and engagement
  
• Personalize messaging to improve open rates, CTR, and conversions
  

Analytics & Optimization

• Track campaign performance including open rates, CTR, conversions, and engagement metrics
  
• Conduct A/B testing to optimize subject lines, content, and workflows
  
• Share insights and performance reports with stakeholders
  

Collaboration

• Coordinate with content, design, and performance marketing teams to ensure effective communication and branding
  

Required Skills & Qualifications

• Bachelors degree in Marketing, Business, Communications, or related field
  
• 2–4 years of experience in Marketing Automation / Email Marketing / CRM Marketing
  
• Hands-on experience with Mailchimp, HubSpot, or similar automation tools
  
• Strong understanding of customer segmentation, workflows, and lifecycle marketing
  
• Basic knowledge of HTML/CSS for email templates is a plus
  
• Good analytical, communication, and coordination skills
  

Why Join Us?

• Opportunity to work with modern marketing automation platforms
  
• Exposure to multi-channel customer engagement campaigns
  
• Fast-growing organization with strong learning and career growth
  
• Collaborative and performance-driven culture