Performance Marketing Executive

Job Title: Performance Marketing Executive

Experience: 13 Years

Location: Palavakkam, ECR, Chennai - 41

Employment Type: Full-Time

About the Company

Nibav Lifts is a leading brand in the home lift and elevator industry, known for innovative, premium, and technology-driven lift solutions. We focus on performance-led marketing to drive high-quality leads and measurable growth.

Job Summary

We are looking for a results-driven Performance Marketing Executive with hands-on experience in paid digital campaigns and lead generation. The role involves managing and optimizing campaigns across Google Ads and Meta Ads, improving CPL, and supporting data-driven marketing decisions.

Key Responsibilities

Campaign Management

• Plan, execute, and optimize paid campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram)
  
• Manage daily budgets, bids, targeting, and ad creatives
  
• Support keyword research, audience targeting, and funnel setup
  

Performance Optimization

• Monitor CPL, CPA, CTR, conversions, and lead quality
  
• Conduct A/B testing on ad copies, creatives, audiences, and landing pages
  
• Identify opportunities to increase lead volume while reducing acquisition cost
  

Reporting & Analytics

• Prepare weekly and monthly performance reports
  
• Analyze data using Google Analytics, Ads Manager, and dashboards
  
• Share insights and recommendations with internal stakeholders
  

Collaboration

• Coordinate with creative, content, and sales teams to improve campaign effectiveness
  
• Align marketing campaigns with business and lead quality goals
  

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field
  
• 1–3 years of hands-on experience in Performance Marketing / Paid Media
  
• Strong working knowledge of:
  
• Google Ads
  
• Meta Ads (Facebook & Instagram Lead Ads)
  
• Understanding of lead generation funnels, CPL, CPA, attribution models
  
• Good analytical, reporting, and communication skills
  
• Experience in real estate, home interiors, automobiles, or high-ticket lead generation is a plus
  

Why Join Us?

• Work with a fast-growing, premium consumer brand
  
• Exposure to high-budget, high-impact lead generation campaigns
  
• Career growth in a performance-driven marketing team
  
• Competitive salary and learning opportunities