Area Sales Manager

Company Description Nilkamal Paints & Hardware has been serving customers since 1978, providing reliable access to ready stock of specialized coatings and a wide range of paints. The company is engaged in trading Industrial, Decorative, and Automotive paints, along with various specialty coatings for diverse applications. With decades of experience, Nilkamal Paints & Hardware focuses on product quality, availability, and customer service. Applicants can expect to join a stable, growth-oriented business that caters to both industrial and consumer markets.

Role Description The Area Sales Manager will oversee sales operations within the assigned territory, focusing on Bharuch and surrounding areas in an on-site capacity. This full-time role includes managing existing distributor and retailer relationships, identifying new business opportunities, and driving sales of industrial, decorative, automotive paints, and specialty coatings. The person in this role will plan and execute sales strategies, achieve volume and revenue targets, and monitor market trends and competitor activities. Daily tasks include visiting customers, conducting product presentations, negotiating prices and terms, coordinating with internal teams for order processing and delivery, and ensuring high levels of customer satisfaction. The Area Sales Manager will also prepare regular sales reports, forecast demand, and support promotional activities to strengthen brand presence in the region.

Qualifications

• Strong sales and business development skills, including territory management, relationship building, and negotiation.
• Knowledge of paints, coatings, or related building materials, with the ability to understand product features and applications.
• Experience in managing distributors, retailers, and institutional clients, preferably in the industrial or decorative paints sector.
• Ability to analyze sales data, prepare reports, and use basic CRM or sales tracking tools.
• Good communication and interpersonal skills, with the capacity to conduct product demonstrations and handle customer queries.
• Self-motivated, target-oriented approach, and willingness to travel regularly within the assigned area.
• Bachelors degree in Business, Marketing, Chemistry, Engineering, or a related field is preferred; relevant experience may be considered in lieu of formal education.
• Fluency in English and local languages, and familiarity with the Bharuch market will be an advantage.