NimbusPost - Customer Lifecycle & Growth Specialist

About NimbusPost
NimbusPost is one of Indias fastest-growing logistics intelligence platforms, empowering D2C brands, eCommerce sellers, and enterprises with smart, tech-driven shipping solutions.
As we scale, our biggest growth lever is customer lifecycle optimization - turning signups into active users and active users into long-term partners.
If you enjoy fixing funnel drop-offs, building journeys, and experimenting with data-backed ideas, this role is for you.
About the Role
Were looking for a Customer Lifecycle & Growth Specialist who can own the customer journey end-to-end from activation and conversion to retention and re-engagement.
Youll work closely with product, growth, and tech teams to design and execute lifecycle campaigns that directly impact conversion rates, engagement, and LTV.
What Youll Do

- Analyze the customer funnel (signup activation repeat usage) and identify drop-offs
- Design and execute lifecycle & retention campaigns across Email, SMS, WhatsApp, RCS, Web & App Push
- Build and optimize automated journeys for onboarding, activation nudges, re-engagement, upsell, and churn win-back
- Create behavioural and cohort-based segmentation (RFM, usage, recency, frequency, engagement)
- Run A/B tests on messaging, creatives, CTAs, time-of-send, and channels
- Track and improve key metrics like conversion %, churn, engagement, and LTV
- Collaborate with product, tech, growth, and sales teams to align lifecycle communication with business goals
- Own campaign execution end-to-end: setup, QA, launch, optimization, and reporting
What You Bring
- 2 - 4 years of experience in lifecycle marketing, CRM, Retention, or growth-focused roles.
- Strong command over multi-channel retention platforms (like MoEngage, CleverTap, WebEngage, etc.).
- Experience improving conversion rates across acquisition journeys and lifecycle stages.
- Deep understanding of customer funnels, cohort analysis, RFM modelling, and user segmentation.
- Working knowledge of A/B testing, behavioural psychology, and engagement best practices.
- Bonus: Experience with tools like GA4, Mixpanel, Looker, or product analytics suites.
What Youll Love About NimbusPost
- High-growth company at the centre of Indias eCommerce revolution.
- Ownership of one of the most business-critical functionscustomer value growth.
- Culture of rapid experimentation and performance-first thinking.
- Work closely with a sharp and driven team across marketing, design, product, and data.