Influencer Marketing Manager

Role Overview

We are looking for a creative, data-driven, and result-oriented Influencer Marketing Manager to lead our influencer marketing initiatives. The candidate will be responsible for developing influencer strategies, identifying and managing influencers, executing campaigns, negotiating commercials, and driving measurable brand awareness, engagement, traffic, and sales.

Key Responsibilities

• Influencer Strategy & Planning
• Develop and execute influencer marketing strategies aligned with overall brand and business objectives.
• Identify the right mix of macro, micro, nano, and celebrity influencers based on campaign requirements.
• Build and maintain a strong influencer database across Instagram, YouTube, Facebook, and other relevant platforms.
• Plan monthly and quarterly influencer campaigns and budgets.
• Influencer Identification & Management
• Research and onboard relevant influencers and content creators.
• Evaluate influencers based on audience quality, engagement rate, reach, content quality, and brand fit.
• Build long-term relationships with key influencers and creators.
• Negotiate commercials, deliverables, timelines, and contracts.
• Campaign Execution
• Manage influencer campaigns end-to-end, from briefing to content approval and publishing.
• Develop creative briefs and ensure influencers understand brand messaging and campaign objectives.
• Coordinate with influencers, agencies, creative teams, and internal stakeholders.
• Ensure timely delivery of content as per agreed timelines and guidelines.
• Monitor campaign performance and take corrective actions where required.
• Performance & Analytics
• Track key metrics such as:
• Reach & Impressions
• Engagement Rate
• Video Views
• Clicks & Traffic
• Leads / Conversions
• Revenue & ROAS
• Cost per Engagement / Acquisition
• Prepare weekly and monthly influencer marketing performance reports.
• Analyse campaign ROI and identify opportunities for optimization.
• Use data and insights to improve influencer selection and campaign performance.
• Content & Brand Building
• Work closely with the creative and social media teams to develop engaging influencer content.
• Ensure influencer content is aligned with brand positioning, tone, and communication guidelines.
• Identify emerging creators, trends, formats, and social media opportunities.
• Develop innovative influencer-led campaigns to increase brand awareness and customer acquisition.
• Budget & Commercial Management
• Manage influencer marketing budgets and ensure optimum utilization.
• Negotiate commercials and deliverables to achieve maximum ROI.
• Maintain campaign-wise cost and performance tracking.
• Work with finance/procurement teams for contracts, invoices, and timely payments.
• Team & Agency Management
• Manage and mentor influencer marketing executives/coordinators, where applicable.
• Coordinate with external influencer agencies and talent management companies.
• Allocate campaigns and ensure timely execution by the team.
• Establish processes and SOPs for influencer onboarding, campaign execution, and reporting.

Key Skills & Competencies

• Strong understanding of Influencer Marketing and Social Media Marketing.
• Excellent knowledge of Instagram, YouTube, Facebook, and emerging social platforms.
• Strong influencer discovery, negotiation, and relationship-management skills.
• Good understanding of social media trends and content formats.
• Strong analytical and reporting skills.
• Excellent communication and stakeholder-management abilities.
• Strong commercial and negotiation skills.
• Ability to manage multiple campaigns simultaneously.
• Creative mindset with a strong understanding of brand storytelling.
• Proficiency in MS Excel / Google Sheets and campaign analytics tools.

Key Performance Indicators (KPIs)

• Influencer campaign ROI / ROAS
• Revenue and conversions generated through influencers
• Influencer acquisition and retention
• Campaign reach and engagement
• Cost per acquisition / engagement
• Content output and campaign TAT
• Influencer database growth
• Quality and performance of influencer partnerships

Education & Experience

• Graduate/MBA in Marketing, Digital Marketing, Communications, or a related field.
• 4–7 years of relevant experience in Influencer Marketing, Digital Marketing, Social Media, or Brand Marketing.
• Experience in D2C, Healthcare, Ayurveda, Beauty, Wellness, FMCG, or Consumer Brands will be an advantage.
• Proven track record of managing influencer campaigns and delivering measurable business results.