Team Lead - SEO Analyst

Department Icon Digital Marketing/Marketing
Posted: 1 week ago
4-6 years
Chennai(Teynampet)
Digital Marketing/Marketing
work from office
Full Time
Closes 4 Jan 2027

Posted: 1 week ago
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Job Description

Role & responsibilities:


  • Develop and execute comprehensive SEO strategies to improve organic traffic, search visibility, keyword rankings, and qualified leads.
  • Handle on-page SEO, off-page SEO, technical SEO, keyword research, competitor analysis, content optimization, and internal linking.
  • Conduct regular website SEO audits to identify and resolve technical issues, improve website health, and enhance search engine performance.
  • Optimize website structure, page speed, Core Web Vitals, mobile responsiveness, and overall user experience.
  • Develop and implement content strategies focused on organic search growth, including blogs, service pages, landing pages, case studies, and website content.
  • Manage website content and SEO optimization using WordPress.
  • Build quality backlinks through ethical link-building strategies, guest posting, and digital PR activities.
  • Monitor and analyze organic search performance using Google Analytics 4 (GA4), Google Search Console, Looker Studio, and other SEO tools.
  • Track keyword rankings, organic traffic, impressions, clicks, CTR, conversions, and lead generation performance.
  • Implement Local SEO strategies to improve location-based search visibility wherever relevant.
  • Explore and implement emerging strategies in AI SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO).
  • Work with internal teams to improve website content, organic lead quality, and conversion rates.
  • Support Conversion Rate Optimization (CRO) initiatives, landing page improvements, and website UX enhancements.
  • Explore AI tools and marketing automation to improve SEO research, content planning, and digital marketing efficiency.
  • Possess basic knowledge of HTML, CSS, JavaScript, and PHP for website optimization and technical SEO implementation.

Preferred candidate profile:


SEO & Organic Growth | Technical SEO | On-Page & Off-Page SEO | Keyword Research | Link Building | Content Marketing | WordPress | GA4 | Google Search Console | Looker Studio | Local SEO | GEO/AEO | B2B & B2C Lead Generation | Website Optimization | CRO | HTML | CSS | JavaScript | PHP


  • 46 years of hands-on experience in SEO and digital marketing.
  • Proven experience in improving organic traffic, keyword rankings, and search engine visibility.
  • Strong understanding of Google's search algorithms, SEO best practices, and organic growth strategies.
  • Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or similar platforms.
  • Excellent analytical, communication, and content optimization skills.

Skills

ContentTeam LeadingTechnical SEOGoogle SearchMarketingSearchingTeamPageDigital MarketingKeyword ResearchLanding PageLink BuildingLocal SeoOptimizationMarketingTechnical SeoSeo

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About Company

NISA Group is a company that operates in the Security and Investigations industry. It employs 101-250 people and has $25M-$50M of revenue. We are committed to providing our customers with exceptional service while offering our employees the best training; enabling quality outputs
This company focus has been in place for more than 4 decades. We help strengthen our client's brands by improving how they work. We rethink the security process and work together to streamline it, rebuild it, and deliver it back smarter than before, resulting in higher profits. Nisa Global is a family-owned enterprise, whose fundamental work principles are honesty, trust and customer satisfaction while offering fast and flexible.

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