Assistant Regional Manager - Sales

Assistant/Deputy Manager- Regional Sales (Tiles)

Division: Tiles

Location: Gwalior, Madhya Pradesh

Territory: Madhya Pradesh

Department: Sales & Marketing

Reporting To: Regional / Zonal Sales Head

Job Summary

NITCO Limited is looking for a dynamic and result-oriented Assistant Manager Regional Sales to drive sales growth and strengthen its dealer and distributor network across Madhya Pradesh.

The incumbent will be responsible for managing existing channel partners, appointing new dealers and distributors, expanding market coverage, achieving sales targets, and leading the regional sales team.

Key Roles & Responsibilities

• Regional Sales Management
• Drive primary and secondary sales across the assigned territory in Madhya Pradesh.
• Develop and execute regional sales strategies to achieve monthly, quarterly, and annual targets.
• Identify new business opportunities and expand market penetration.
• Monitor territory-wise sales performance and implement corrective action plans.
• Dealer & Distributor Network Management
• Manage and strengthen relationships with existing dealers and distributors.
• Identify, evaluate, and appoint new dealers and distributors in untapped markets.
• Ensure active engagement, business growth, and productivity of channel partners.
• Monitor dealer-wise sales, stock availability, outstanding payments, and overall performance.
• Resolve channel partner concerns and ensure long-term business relationships.
• Team Handling & Leadership
• Lead, manage, and motivate the regional sales team to achieve business objectives.
• Allocate territories, define individual sales targets, and monitor performance.
• Conduct regular market visits and joint fieldwork with team members.
• Provide coaching, product training, and guidance to improve team productivity.
• Business Development & Market Expansion
• Identify high-potential markets for dealer and distributor expansion.
• Develop relationships with retailers, contractors, builders, and other relevant stakeholders.
• Monitor competitor activities, pricing, schemes, and market trends.
• Execute promotional activities and channel engagement initiatives to increase brand visibility.
• Sales Operations & Reporting
• Ensure timely collection of outstanding payments and adherence to company credit policies.
• Coordinate with internal teams for order processing, stock availability, and timely dispatches.
• Maintain accurate sales forecasts, market intelligence, and MIS reports.
• Track sales targets, dealer productivity, and new channel appointments.

Candidate Profile

Educational Qualification

• Graduate in any discipline.
• MBA / PGDM in Sales & Marketing preferred.

• 10 to 12 years of relevant experience in regional sales, channel sales, and dealer/distributor management.
• Prior experience in the tiles industry is mandatory.
• Proven experience in handling sales teams and managing a regional territory.
• Strong existing dealer and distributor network in Madhya Pradesh will be preferred.

• Channel Sales & Distribution Management
• Dealer and Distributor Appointment
• Regional Sales & Territory Management
• Team Handling & Leadership
• Business Development & Market Expansion
• Sales Target Achievement
• Negotiation & Relationship Management
• Collection Management & Sales MIS

A sales professional from the tiles industry, currently handling a dealer/distributor network and a sales team, with strong market knowledge of Madhya Pradesh and the ability to independently drive regional business growth.

Base Location: Gwalior, with extensive travel across the assigned territory in Madhya Pradesh.

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