Brand Marketing (Offline & General Trade)

Job Title: Brand Marketing (Offline & General Trade)

Location: Delhi Company: Nivia Sports | https://www.niviasports.com/ | https://www.instagram.com/niviasports/

Experience: 1–3 Years

Role Overview

Nivia Sports is looking for a highly execution-driven marketing professional to strengthen its offline and general trade brand presence across India.

This role is ideal for someone who understands dealer-channel business dynamics and can independently drive on-ground marketing initiatives — from ideation and planning to vendor coordination and final execution.

The candidate should be proactive, operationally strong, commercially aware, and capable of handling high-pressure execution environments across events, retail branding, activations, and dealer engagement.

Offline Marketing & Activations

● Plan and execute on-ground brand activations across schools, colleges, turfs, courts, retail outlets, dealer meets, tournaments, and community events.

● Lead end-to-end execution of events including:

• ideation
• vendor management
• fabrication
• logistics
• permissions
• manpower coordination
• on-ground supervision

● Build engaging sports-led experiences that improve brand visibility and consumer interaction.

Dealer Channel & Retail Marketing

• ● Work closely with the sales and channel teams to strengthen brand visibility across dealer stores and MBOs.
• ● Execute in-store branding, VM initiatives, SIS setups, fi xtures, and launch visibility plans.
• ● Coordinate with dealers and regional teams for smooth rollout of marketing assets and activations.
• ● Understand dealer ecosystem dynamics and identify opportunities to improve product visibility and sell-through.

Vendor & Agency Management

• ● Manage and negotiate with production vendors, fabricators, printers, event agencies, and freelancers.
• ● Ensure cost-effective execution while maintaining quality and timelines.
• ● Build a strong network of reliable execution partners across regions.

Brand & Campaign Execution

• ● Support execution of product launches, GTM campaigns, sponsorships, and brand partnerships.
• ● Coordinate with internal design, digital, and content teams to ensure omni-channel consistency.
• ● Assist in planning offl ine media, retail campaigns, and experiential marketing initiatives.

Operations & Coordination

• ● Handle multiple projects simultaneously with strong attention to detail and timelines.
• ● Travel for events, dealer activations, and store branding when required.
• ● Maintain execution trackers, budgets, reports, and vendor documentation.

Preferred Background

● Experience in a dealer-channel-driven business is highly preferred:

• Sports/ FMCG/ Consumer Durables / Footwear/ Apparel/ Lifestyle Retail/ Automobile Accessories

● Prior experience in sports, youth, or community-led marketing is a plus.

Skills Required

• ● Strong execution and project management skills
• ● Vendor management and negotiation abilities
• ● Understanding of retail branding and offline marketing
• ● Excellent coordination and communication skills
• ● Ability to thrive in fast-paced, on-ground environments
• ● Commercial understanding of budgets and cost negotiations
• ● Basic understanding of branding, design, and consumer experience

Preferred Tools & Platforms

• ● Microsoft Excel
• ● Google Sheets
• ● PowerPoint / Google Slides
• ● Basic Canva / design understanding
• ● Vendor quotation & budgeting management

What Were Looking For

• Someone who:
• ● gets things done
• ● can manage chaos on-ground
• ● understands how dealer markets work
• ● can think creatively but execute practically
• ● and is passionate about building sports culture in India
• Salary: Based on experience and profile fit

To apply: Share your resume at [HIDDEN TEXT]