National Sales Manager - Channel Sales - Modern Trade

• Department: Sales and Marketing
• Reporting to: Managing Director
• Location: Head Office
• Job Purpose:

To lead the company's sales and marketing functions across all channels-Dealer Network, Modern Retail (CSD/CPC/Departmental Stores), E-commerce, and Institutional (TIE: Team, Institution, Events). The role is responsible for driving sustainable revenue growth, market penetration, and brand visibility through well-aligned sales and marketing strategies.

• Key Responsibilities:
• Functional Area Responsibility
• 1 Sales Strategy & Execution

• Develop and implement national sales strategies aligned with the Annual Business Plan (ABP).
• Ensure achievement of monthly, quarterly, and annual value and volume targets.

2 Dealer Network Management

• Strengthen distributor relationships and expand channel coverage.
• Oversee trade schemes, claims management, merchandising, and dealer engagement.

3 Modern Retail (CSD/CPC/Dept. Stores)

• Drive partnerships with institutional buyers and department stores.
• Ensure pricing discipline, product listing, and timely fulfillment.

4 E-commerce Sales

• Manage business on Amazon, Flipkart, Myntra, etc.
• Oversee listing, pricing, fulfillment, and visibility on Quick Commerce platforms like Blinkit, Zepto, and Instamart.
• Optimize digital promotions and inventory for rapid delivery models.
• Drive and monitor direct-to-consumer (D2C) sales through the company's official website, ensuring seamless UI, payment gateways, and timely dispatch.

5 TIE (Team, Institution, Events)

• Plan and execute institutional and event-based marketing tie-ups.
• Enhance brand recall and generate B2B orders through targeted outreach.

6 Retail Business (EBO/MBO) Management & Expansion

• Oversee the performance of existing Exclusive Brand Outlets (EBOs) and Multi-Brand Outlets (MBOs), ensuring business growth and operational efficiency.
• Drive retail expansion plans in line with the company's strategic goals and market potential.
• Monitor store-wise sales performance, footfall analysis, and take corrective actions to meet revenue targets.
• Ensure excellent customer experience, brand consistency, and visual merchandising standards across all stores.
• Coordinate with internal teams (marketing, VM, inventory, etc.) to optimize in-store promotions and stock availability.

7 Marketing Team Management

• Lead and guide the marketing team on campaign planning and execution across digital and offline platforms.
• Align marketing strategies with sales priorities to ensure consistent brand messaging and ROI-driven activities.
• Supervise content development, social media promotions, and event branding.

8 Team Leadership & Performance Management

• Lead and oversee all vertical teams, including E-commerce (Amazon, Flipkart, Blinkit, Zepto, etc.), Modern Trade (CSD, CPC, large format stores), Dealer/Distribution Network, TIE Division (Team, Institution, Events), Company-Owned Retail (EBO/MBO), and Marketing & Digital Promotions.
• Set clear objectives, align KPIs with business strategy, and ensure regular performance reviews across all functions.
• Foster collaboration between verticals to ensure synergy in execution, branding, and revenue delivery.

9 Forecasting & Reporting

• Submit timely and accurate demand forecasts.
• Conduct regular business reviews and performance analyses.

10 Business Development

• Identify and develop new market opportunities in rural and urban geographies.
• Launch strategic product lines to increase market share.

11 Market Intelligence

• Analyze market trends, competitor strategies, and customer preferences to guide decisions.

Qualification and Experience:

• Minimum Qualification: Graduate (Any discipline)
• Preferred Qualification: MBA in Sales, Marketing, or Business Administration
• Minimum Experience: 15-20 Years
• Relevant Experience: Extensive experience in sales leadership, preferably in FMCG, Sports Goods, Footwear, or Consumer Durables
• Industry Exposure: Sports Goods, Footwear, FMCG, Consumer Electronics