Performance Marketing Manager

First things firstwhat is NoFluff

Were the agency that cuts through the marketing nonsense. While others focus on buzzwords, we focus on what truly matters: understanding your customers and what drives them to buy. Its consumer psychology that meets real results. If you&aposre tired of the usual corporate fluff and want to work where real impact matters, we should talk.

Brief

Performance Marketing Manager Wanted: Data-Driven Strategy Meets High-Impact Advertising

NoFluff is looking for a Performance Marketing Manager to lead paid advertising campaigns across Google Ads and Facebook Ads. Youll be the mastermind behind data-driven strategies, optimizing performance, and delivering high-ROI campaigns.

What You Will Be Doing

Digital Performance Marketing

• Lead high-impact campaigns Plan and execute Google Ads & Meta Ads for real estate clients.
• Optimize across platforms Manage Search, Display, Performance Max, YouTube, and Meta Ads (Lead Forms, Retargeting, Dynamic Ads).
• Target the right audience Develop hyper-local targeting, retargeting, and audience segmentation strategies.
• Create high-converting ads Craft compelling copy and collaborate on engaging visuals.
• Test and refine Use A/B testing to enhance creatives, landing pages, and bidding strategies.
• 
  Maximize ROI Optimize CPL, ROAS, and other key performance metrics.
• Track and analyze Implement conversion tracking and generate actionable insights for improvement.

Campaign Strategy & Analytics

• Analyze performance Track key PPC metrics like cost per inquiry and lead-to-sale ratios.
• Local market expertise Leverage geo-targeting and audience behavior insights to drive high-intent traffic.
• Data-driven decision-making Identify high-performing keywords, placements, and audience segments.
• Stay updated Adapt to industry trends, algorithm changes, and competitor strategies.
• Omnichannel strategy Develop integrated paid media plans across search, social, and video platforms.

Collaboration & Reporting

• Align creative with trends Work with designers to ensure compelling real estate ad campaigns.
• Partner with clients Understand objectives, refine strategies, and implement feedback.
• Deliver insights that matter Provide performance reports and data-driven recommendations.

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• Optimize continuously Adjust bidding, targeting, and messaging based on real-time performance.

Requirements

• Proven expertise 3+ years of hands-on Google Ads & Meta Ads management.
• Certified and skilled Google Ads certification required; expertise in PPC best practices.
• Strong analytical mindset Experience with A/B testing, automated bidding, and performance tracking.
• Data-driven execution Proficiency in Google Analytics and reporting tools.
• ROI-focused approach Ability to manage budgets and optimize ad spend for maximum impact.
• Tech-savvy & detail-oriented Experience with automated bidding strategies, attribution modeling, and advanced Excel.
• Real estate marketing is a plus Prior experience in real estate advertising is an advantage.

Due to the high volume of applications, we may not be able to respond to every candidate individually. We genuinely appreciate the time and effort you&aposve invested in applying to join our team. If your profile aligns with our needs, we&aposll be in touch.