Performance Marketing Specialist - Google Ads

NOIR & BLANCO is a performance marketing agency specialising in Google Ads for D2C ecommerce brands across India. We work with brands in jewellery, fashion, home decor, skincare, and lifestyle categories — managing Shopping campaigns, Search ads, and full-funnel Google strategies that drive measurable revenue growth.

Were a small, high-output team. Everyone here owns their work, thinks like a strategist, and executes like a specialist.

The Role

Were looking for a Google Ads Media Buyer who can independently manage and optimise Google Ads campaigns for our D2C ecommerce clients. Youll be working directly with the founder, owning campaign execution across a portfolio of brands, and contributing to strategy as you grow into the role.

This is not a support role. Youll be running campaigns, reading data, making bid decisions, and communicating results to clients from day one.

What Youll Do

1) Setting up and managing Google Shopping, Search, and Performance Max campaigns for D2C ecommerce clients across categories including fashion, jewellery, home decor, and lifestyle.

• 2) Optimising product feeds in Google Merchant Center — titles, descriptions, product types, and custom labels — for maximum Shopping impression share and CTR.
• 3) Conducting keyword research, building negative keyword lists, and maintaining search term hygiene across all active accounts.
• 4) Monitoring daily spend, ROAS, CPA, CTR, and impression share — identifying anomalies and flagging or fixing them proactively.
• 5) Setting up and verifying conversion tracking via Google Tag Manager and Google Analytics 4.
• 6) Building campaign reports with clear insights — not just numbers, but what the numbers mean and what to do next.
• 7) Communicating campaign performance to clients clearly and confidently on weekly or fortnightly calls.
• 8) Collaborating with the founder on account strategy, seasonal planning, and new client onboarding.
• What Were Looking For
• 2–3 years of hands-on Google Ads experience — you must have independently managed campaigns, not just assisted.
• Strong working knowledge of Google Shopping and Google Merchant Center — product feed structure, feed errors, and optimisation.
• Comfortable with Google Analytics 4 — reading traffic data, setting up goals, and connecting it to campaign performance.
• Understanding of ecommerce metrics — ROAS, CAC, AOV, conversion rate, and how they interact.
• Ability to read a Search Terms report and act on it — not just pull data but make decisions from it.
• Attention to detail — budget pacing, disapproved products, tracking errors, bid strategy glitches. You notice things before they become problems.
• Clear written and verbal communication in English — youll be writing client-facing reports and joining calls.
• Google Ads certification is a plus but not a requirement — we care more about what youve actually done than what youve passed.
• What You Dont Need

You dont need to be a designer, a copywriter, or a social media manager. This role is purely Google Ads — we want someone who is very good at one thing, not average at everything.

• Why Join Us
• Direct mentorship from the founder — youll learn campaign strategy, client management, and agency thinking, not just execution.
• Real ownership from day one — youll manage live client accounts with real budgets, not shadow someone elses work.
• Fast learning curve — we work across 10+ D2C categories so youll see more in 12 months here than in 3 years at a single-brand role.
• Performance-based growth — if your numbers are good, your role and compensation grow with them.