Founding Growth Lead

About Nova

Nova is an autonomous AI agent platform for finance and compliance teams. Our agents handle the daily grind: TDS, GST recon, AP automation, forensic checks, ERP integrations. Customers build agents in plain English and put them in production in hours.

Small founding team. Youll work directly with the founder and engineers.

The role

You are Novas entire growth team. Not the head of one. The team.

A Typical Week

• Own SEO. Find what finance leaders search for when theyre stuck. Build the pages that show up.
• Run paid search and LinkedIn. Sharp tests, fast kills, double down on what works.
• Build email lifecycle for trials, demo requests, post-demo follow-ups, expansion.
• Write content that teaches, not content that sells.
• Ship landing pages, calculators, and tools with AI. No designer, no developer.
• Shape Novas voice in public, working with the founder on what shows up where.
• Track whats working: attribution, content performance, channel ROI.

You treat marketing as engineering. AI is your team. You are the strategist, writer, and operator.

Youre a fit if

• 4-6+ years in B2B SaaS growth, content, SEO, or performance marketing
• Youve built inbound from zero. Show us a company or product that grew because of your work.
• Youre in Mumbai or ready to move. We work from our Mulund office, Monday to Friday, in person.
• You build with AI daily. Real systems, not ChatGPT prompts. Show us something live.
• You can write. Short-form that lands, long-form that ranks, prose that doesnt smell like marketing.
• You know which metrics are real and which are vanity. You dont optimize for the wrong ones.
• You move without being told. If you spotted a missed opportunity at Nova right now, youd already be drafting the fix.

• You need a designer, a writer, and a media buyer to do anything
• You think growth is spend more on Facebook ads
• Youve used AI casually but never built marketing systems with it
• You write 800-word posts nobody finishes
• You want a 50-channel strategy with weekly reviews and quarterly OKRs

• Youve ranked B2B SaaS sites for high-intent keywords
• Youve built a personal audience on LinkedIn or X in B2B SaaS, finance, or AI
• You understand Indian finance well enough to write about TDS, GST, and ERP without faking it
• Youve shipped a side project that gets organic inbound