BDM - Channel Partner

Job Title: Business Development - Channel Partner Loyalty

Location: Gurugram

Company: Novus Loyalty

Experience: 6+ Years

About Novus:

Novus Loyalty is a future-ready, API-first loyalty platform designed to help businesses drive customer retention, engagement, and growth. We empower brands with customizable and intelligent loyalty solutions across industries, blending technology with creativity to build long-lasting customer relationships.

Job Overview:

We are looking for a driven and client-focused Business Development professional with experience in loyalty solutions across Channel Partners, Retail, and BFSI segments. The ideal candidate will be responsible for driving revenue growth, building strategic partnerships, and expanding our footprint across key industry verticals.

Key Responsibilities:

• · Hunt, Identify, generate, and develop new business opportunities across Channel Partners, Retail, BFSI, and Enterprise segments.
• · Manage the complete sales lifecycle including lead generation, prospecting, client meetings, solution demonstrations, proposal creation, negotiation, and deal closure.
• · Build and maintain strong relationships with clients, channel partners, distributors, and key stakeholders to drive long-term business growth.
• · Develop strategic partnerships and alliances to expand market presence and generate consistent sales pipelines.
• · Understand client business challenges and recommend customized loyalty, engagement, fintech, or SaaS-based solutions.
• · Collaborate closely with internal teams including Product, Marketing, and Operations to align offerings with client requirements.
• · Manage key accounts and ensure high levels of customer satisfaction, retention, and account growth.
• · Conduct market research, competitor analysis, and industry trend tracking to identify new business opportunities.
• · Prepare sales forecasts, pipeline reports, and business updates using CRM tools.
• · Achieve monthly, quarterly, and annual revenue targets while contributing to overall organizational growth strategy.
• · Represent the company at industry events, networking forums, and client meetings to enhance brand visibility and business opportunities.

Required Skills:

• Strong experience in B2B sales, preferably in loyalty, fintech, SaaS, or customer engagement platforms.
• Proven track record of working with Channel Partners, Retail, and BFSI clients.
• Excellent communication, presentation, and negotiation skills.
• Strong networking and relationship-building capabilities.
• Ability to understand complex solutions and translate them into business value for clients.
• Experience in managing long sales cycles and enterprise deals.
• Self-driven with a results-oriented mindset.
• Proficiency in CRM tools and MS Office.

Why Join Us

• Opportunity to work with leading brands across industries.
• Exposure to high-growth loyalty and engagement technology space.
• A fast-paced, performance-driven work environment.
• Collaborative culture with strong leadership support.