Head - FXS Demand/Sales - Agri

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• Lead the overall demand and commercial charter across multiple mandis, driving revenue growth, profitability, market expansion, and business performance.
• Drive buyer acquisition, retention, daily auction participation, marketplace liquidity, strategic account management, pricing, and market-share growth.
• Build strong relationships with buyers and farmers, understand market dynamics, and use on-ground insights to improve customer experience and business outcomes.
• Own commercial negotiations, customer credit governance, collections, receivables, payment cycles, and margin protection.
• Lead and develop large field teams across multiple locations, with strong focus on coaching, capability building, ownership, and hands-on execution.
• 10-17 years of experience in General Trade, Food, Agri-input/Output, Fresh Produce, Retail, or Distribution-led businesses, with strong expertise in customer acquisition, channel development, revenue growth, and profitability; willingness to travel 15+ days/month is essential.