Sr. General Manager / Asst. Vice President - Marketing

About the Role:

NSL Infratech is looking for an experienced and dynamic Marketing Leader to drive the overall marketing strategy, brand positioning and marketing initiatives for its real estate projects across multiple locations in India.

The position will be responsible for developing and executing integrated marketing strategies, strengthening brand visibility, driving project-level marketing initiatives and leading a team of marketing professionals.

Key Responsibilities:

• Develop and implement the overall marketing strategy for residential and commercial real estate projects across India.
• Lead project marketing, brand positioning, market research and promotional activities to strengthen brand visibility.
• Plan and execute integrated marketing campaigns across digital, print, outdoor, social media and other relevant channels.
• Drive project launches, pre-launch campaigns, brand campaigns, exhibitions, events and promotional activities.
• Develop effective marketing plans, budgets and annual marketing calendars in line with business objectives.
• Work closely with Sales, Business Development, CRM and Project teams to align marketing initiatives with business requirements and sales targets.
• Conduct market research, competitor analysis and customer insights to identify market trends and business opportunities.
• Manage external agencies, creative partners, media agencies, digital marketing vendors and other marketing service providers.
• Monitor campaign performance, lead generation, marketing ROI and brand engagement; recommend improvements wherever required.
• Ensure consistency in brand communication, marketing collaterals, project presentations and promotional materials across locations.
• Lead, mentor and manage a team of approximately four marketing professionals, including team members up to General Manager level.
• Provide strategic direction and performance oversight to the marketing team across different project locations.

Desired Candidate Profile:

• 20 to 25 years of overall experience in Marketing and 15 to 20 years within the Real Estate industry.
• Strong experience in marketing real estate projects.
• Proven expertise in brand management, project marketing, digital marketing, campaign management and market positioning.
• Experience in planning and executing large-scale marketing campaigns and project launches.
• Strong understanding of real estate markets, customer segments, competitor activities and marketing trends.
• Experience in managing marketing budgets, external agencies and multiple projects across different locations.
• Demonstrated ability to lead and manage a team of marketing professionals.
• Excellent leadership, communication, stakeholder management and strategic planning skills.

Qualification:

- MBA / PGDM in Marketing from a reputed institute.

Key Competencies:

• Strategic Marketing & Brand Management
• Real Estate Project Marketing
• Digital & Integrated Marketing
• Market Research & Competitor Analysis
• Marketing Budgeting & ROI Management
• Agency & Vendor Management
• Team Leadership & Stakeholder Management