Social Media Specialist(Meta Ads)

Job Title: Social Media Specialist (Paid & Organic).

• Location: Hyderabad
• Mode: work from office (6 days per week).
• No of Positions: 2

:

We are looking for a Social Media Specialist with 35 years of experience across paid and organic social media on Meta platforms (Facebook & Instagram). The ideal candidate will manage high-performing ad campaigns while also building a strong organic presence that grows engagement, trust, and brand recall.

This role blends performance marketing with storytellingsomeone who understands both how ads convert and how content connects.

Key Requirements:

• 35 years of hands-on experience managing Meta Ads campaigns
• Strong knowledge of Facebook Ads Manager, Business Manager, Audience Insights, and Business Suite
• Proven experience in lead generation and performance marketing
• Good understanding of organic social media strategy and content planning
• Strong analytical skills with Excel/Google Sheets and reporting tools
• Excellent communication and collaboration skills

Paid Media Responsibilities:

• Plan, set up, and manage paid ad campaigns on Facebook & Instagram
• Execute campaigns for brand awareness, consideration, and conversion objectives
• Build audience segments using interests, behaviours, custom audiences, and lookalikes
• Monitor campaigns daily and optimise for CTR, CPL, CPA, and ROAS
• Conduct A/B testing on creatives, copies, and audiences
• Ensure proper campaign structure, naming conventions, and tracking (UTMs, pixels, events)
• Prepare regular performance reports and share insights with stakeholders
• Work closely with internal teams and agencies to brief and evaluate creatives

Organic Social Media Responsibilities:

• Plan and execute a monthly content calendar for Facebook & Instagram aligned with business goals
• Create, curate, and publish engaging organic posts (static, carousel, reels, stories)
• Collaborate with design and content teams to brief creatives for organic needs
• Write clear, compelling captions aligned with brand voice
• Monitor comments, messages, and mentions; ensure timely and professional responses
• Track organic performance (reach, engagement, growth) and optimise content based on insights
• Identify content trends, formats, and platform updates to keep the brand relevant
• Support campaign launches by aligning organic storytelling with paid media pushes
• Maintain consistency in tone, visuals, and messaging across all social channels

What Success Looks Like:

• Efficiently run high-performing paid campaigns that meet lead and cost benchmarks
• Build a consistent and engaging organic presence across Meta platforms
• Improve brand visibility, engagement, and audience trust
• Use data to continuously refine both paid and organic strategies

• Thanks & Regards
• Neelam Pavan Kumar
• HR - Sr Talent Acquisition
• NSPIRA Management Services Private Limited

ANarayanaGroup Enterprise

• Mobile: 7337587472
• Email: pavankumarn@narayanagroup.com
• Website: www.narayanagroup.com www.nspira.in