Social Media Specialist(Meta Ads)

Job Title: Social Media Specialist (Paid & Organic).

Location: Hyderabad
Mode: work from office (6 days per week).

No of Positions: 2

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We are looking for a Social Media Specialist with 35 years of experience across paid and organic social media on Meta platforms (Facebook & Instagram). The ideal candidate will manage high-performing ad campaigns while also building a strong organic presence that grows engagement, trust, and brand recall.

This role blends performance marketing with storytellingsomeone who understands both how ads convert and how content connects.

Key Requirements:

- 35 years of hands-on experience managing Meta Ads campaigns

- Strong knowledge of Facebook Ads Manager, Business Manager, Audience Insights, and Business Suite

- Proven experience in lead generation and performance marketing

- Good understanding of organic social media strategy and content planning

- Strong analytical skills with Excel/Google Sheets and reporting tools

- Excellent communication and collaboration skills

Paid Media Responsibilities:

- Plan, set up, and manage paid ad campaigns on Facebook & Instagram

- Execute campaigns for brand awareness, consideration, and conversion objectives

- Build audience segments using interests, behaviours, custom audiences, and lookalikes

- Monitor campaigns daily and optimise for CTR, CPL, CPA, and ROAS

- Conduct A/B testing on creatives, copies, and audiences

- Ensure proper campaign structure, naming conventions, and tracking (UTMs, pixels, events)

- Prepare regular performance reports and share insights with stakeholders

- Work closely with internal teams and agencies to brief and evaluate creatives

Organic Social Media Responsibilities:

- Plan and execute a monthly content calendar for Facebook & Instagram aligned with business goals

- Create, curate, and publish engaging organic posts (static, carousel, reels, stories)

- Collaborate with design and content teams to brief creatives for organic needs

- Write clear, compelling captions aligned with brand voice

- Monitor comments, messages, and mentions; ensure timely and professional responses

- Track organic performance (reach, engagement, growth) and optimise content based on insights

- Identify content trends, formats, and platform updates to keep the brand relevant

- Support campaign launches by aligning organic storytelling with paid media pushes

- Maintain consistency in tone, visuals, and messaging across all social channels

What Success Looks Like:

- Efficiently run high-performing paid campaigns that meet lead and cost benchmarks

- Build a consistent and engaging organic presence across Meta platforms

- Improve brand visibility, engagement, and audience trust

- Use data to continuously refine both paid and organic strategies

Thanks & Regards

Neelam Pavan Kumar

HR - Sr Talent Acquisition

NSPIRA Management Services Private Limited

ANarayanaGroup Enterprise

Mobile: 7337587472

Email: pavankumarn@narayanagroup.com

Website: www.narayanagroup.com www.nspira.in