Associate Vice President-CRM Strategy, Solutioning & AI MarTech

About Dentsu:

Dentsu is a global leader in integrated growth and transformation. This role has been elevated beyond its original CRM Strategy & Solutioning scope to include full ownership of Dentsus AI MarTech roadmap and value creation agenda — reflecting the convergence of customer engagement and artificial intelligence as the defining competitive battleground in enterprise marketing.

The AVP will serve as both a senior CRM strategist and Dentsus leading voice on how AI transforms the MarTech landscape — from predictive personalisation and real-time decisioning to generative AI-powered campaign operations and responsible AI governance.

Core Responsibilities:

. Enterprise Growth & RFP Leadership

• Lead end-to-end enterprise RFP, RFI, and RFQ responses where CRM, MarTech, and AI solutioning are central to the brief
• Partner with sales and account teams to craft differentiated proposals that integrate CRM strategy with a credible AI-powered MarTech vision
• Build and manage a strong pipeline of CRM and AI MarTech opportunities across the Dentsu Market portfolio
• Develop and maintain executive-level relationships at enterprise clients, serving as a trusted advisor at CMO, CDO, and CTO level
• A proven track record of winning multi-million-dollar enterprise CRM or MarTech engagements is essential

CRM Strategy & Customer Lifecycle Advisory

• Lead enterprise clients through the design and execution of end-to-end CRM strategies — spanning acquisition, onboarding, retention, re-engagement, and loyalty
• Conduct CRM maturity assessments that reveal gaps, unlock investment, and establish a clear transformation roadmap
• Define customer segmentation, lifecycle journey architecture, and personalisation frameworks that drive measurable engagement outcomes
• Advise clients on integrating CRM programmes with broader marketing, commerce, and service strategies

CDP & CEP Solutioning & MarTech Architecture

• Architect enterprise CRM and MarTech stacks across leading CDP platforms — Tealium, Adobe AEP, Segment, mParticle — and CEP platforms including SFMC, Braze, and Adobe Campaign
  
• Lead platform selection, vendor evaluation, and build-vs-buy decisions for enterprise clients
• Design data integration architectures connecting CRM platforms with CDPs, identity resolution tools, and analytics infrastructure
• Define technical requirements for campaign automation, triggered communications, real-time personalisation, and cross-channel orchestration

AI MarTech Roadmap Ownership

• Own and drive Dentsus AI MarTech roadmap — defining the strategic vision for how artificial intelligence will transform CRM and marketing technology delivery across the client portfolio.

AI Value Creation & Commercial Impact

• Define and own the AI value creation framework for MarTech — translating AI investment into measurable business outcomes including revenue lift, cost reduction, engagement improvement, and conversion rate optimisation.
• Lead client-facing AI value assessments that quantify the ROI opportunity of AI adoption across their MarTech stack — building the commercial case for transformation investment

. Storytelling & Executive Communication

• Transform complex CRM strategies, MarTech architectures, and AI roadmaps into clear, compelling narratives for C-suite and non-technical audiences
• Design and deliver high-impact presentations, discovery workshops, and AI briefings that build executive confidence and drive investment decisions

Team Leadership & Practice Development

• Mentor and develop a team of CRM strategists, MarTech solution architects, and AI specialists — building a culture of curiosity, rigour, and client impact
• Define quality standards for CRM and AI solution design, proposal development, and strategic deliverables

Qualifications & Experience

Required

• 10+ years of progressive experience in CRM strategy, MarTech consulting, or enterprise marketing technology leadership
• Proven track record of leading and winning complex enterprise RFPs, ideally $3M–$5M+ in TCV
• Deep, hands-on expertise in two or more major CEP platforms — particularly SFMC, Braze, and/or Adobe Experience Platform / Adobe Campaign
• Demonstrated knowledge of CDP platforms — Tealium, Segment, mParticle, Adobe AEP — and their role in enterprise data architectures
• Demonstrated experience defining or delivering AI-powered CRM or MarTech use cases — including personalisation, predictive modelling, or generative AI in marketing
• Ability to build and present AI business cases and value frameworks to executive and C-suite audiences
• Outstanding executive storytelling and presentation skills — able to make AI and MarTech concepts accessible and compelling for non-technical decision-makers
• Experience leading or mentoring cross-functional teams in a consulting, agency, or enterprise environment
• Bachelors degree in Marketing, Computer Science, Business, or a related discipline

Preferred Candidate:

• MBA or Masters degree in Marketing Technology, Data Science, Business, or a related field
• Prior experience in a media agency, MarTech consultancy, or CRM-focused professional services firm
• Platform certifications: Salesforce Marketing Cloud Consultant, Braze Certified Practitioner, Adobe Certified Expert (AEP or Campaign)
• Hands-on experience with AI decisioning platforms such as Pega, Salesforce Einstein, Adobe Sensei, or Dynamic Yield
• Familiarity with LLM-native marketing tools and prompt engineering for marketing content applications
• Understanding of responsible AI frameworks, data privacy regulation (GDPR, CCPA), and AI governance in marketing contexts
• Experience with CLV modelling, propensity scoring, and churn prediction in a CRM context

This is a growth-focused consulting leadership role that combines CRM strategy, MarTech solutioning, enterprise sales support, and full ownership of Dentsus AI MarTech transformation agenda, with accountability for revenue growth, client impact, and thought leadership.