Nuarsh TechServe - Head - Marketing

Role Overview

• We are looking for a strategic and execution-driven Marketing Head to lead the global B2B marketing initiatives. The ideal candidate will own end-to-end marketing strategy, brand positioning, demand generation, and performance marketing across international markets including the US, UK, Australia, and Europe.

• This is a leadership role requiring strong people management, data-driven decision-making, and hands-on digital marketing expertise.

Key Responsibilities:

Marketing Strategy & Leadership

• Develop and execute a comprehensive marketing strategy aligned with business objectives
• Drive brand positioning and awareness across international markets
• Collaborate with leadership, sales, and product teams to build effective go-to-market strategies
• Own marketing budgets, planning, and performance reporting

Content & Brand Marketing

• Lead content marketing initiatives including blogs, case studies, newsletters, and thought leadership
• Ensure brand consistency across all marketing channels and communications
• Strengthen brand credibility through strategic storytelling and industry visibility

SEO, Organic & Social Growth (B2B - Mandatory)

• Manage international B2B SEO strategy for US, UK, Australia, and European markets
• Drive organic traffic, keyword rankings, and inbound lead growth
• Oversee social media marketing to increase reach, engagement, and brand recall

Performance Marketing & Demand Generation:

• Plan and oversee marketing campaigns, events, and webinars for lead generation
• Execute and optimize paid campaigns across Google, LinkedIn, Facebook, and Instagram
• Track funnel performance, CPL, CAC, and campaign ROI; optimize strategies using data

AI, Analytics & Optimization

• Leverage AI tools for content creation, campaign optimization, analytics, and marketing automation
• Monitor marketing performance metrics and continuously improve efficiency and impact

Team Management:

• Lead, mentor, and manage a team of 10+ marketing professionals
• Ensure creative consistency, operational efficiency, and high-quality execution across teams

Requirements:

• 8+ years of experience in Digital / B2B/ B2C Marketing
• Proven experience managing 10+ team members
• Strong leadership and stakeholder management skills
• Hands-on expertise in Digital Marketing Management
• Exposure to international SEO and B2B IT market
• Track performance metrics and optimize campaigns based on data insights
• Build scalable processes for consistent lead flow