Head Of Revenue Strategy & Category Expansion (Remote)

• Why are we building Nuclei
• Nuclei is a product company working with 25+ leading BFSI and telecom enterprises.
• Before we started Nuclei, we listed down a few guiding principles. These were essentially the learnings from our previous startups/companies:

• Think big, think global
• Build a sustainable company, from various perspectives
• Build for the long term, take long term decisions.
• Leverage distribution

  All the above points came together to form Nucleis vision - To build a well-respected global product company.

• What will you do
• Category Ownership

• Own the performance of key commerce categories including travel, recharges, vouchers, and lifestyle services
• Drive category growth across multiple banking platforms
• Track category metrics such as transactions, revenue, conversion rates, and repeat usage

Growth Strategy

• Identify opportunities to improve customer acquisition, engagement, and monetization
• Design initiatives to improve category discovery, funnel performance, and transaction conversion

Customer Journey Optimization

• Analyze the end-to-end customer journey across digital channels
• Identify friction points and implement improvements that increase conversion and engagement

Partnerships & Merchant Strategy

• Work with merchant partners to strengthen category offerings
• Develop promotional constructs, bundled experiences, and merchant-led campaigns

Campaigns & Merchandising

• Collaborate with marketing teams to drive category visibility through in-app placements, notifications, campaigns, and digital promotions
• Plan seasonal campaigns and promotional strategies

Insights & Experimentation

• Use data to identify growth opportunities
• Run experiments and test initiatives to improve category performance

Who should apply

• 5 - 10 years of experience in category management, growth, digital commerce, or marketplace businesses
• Strong understanding of consumer behavior, digital funnels, and marketplace dynamics
• Experience working with large-scale consumer technology platforms, marketplaces, fintech, or e-commerce ecosystems
• Ability to work with data and translate insights into growth strategies
• Strong stakeholder management and partnership skills
• Candidates with experience managing high-traffic categories or consumer businesses on digital platforms will be particularly relevant for this role.