Assistant Manager - Product Marketing

Nucleus Software Exports
Department Icon Business Development / Sales
147+ Applicants
Posted: 1 month ago
10-12 years
Noida, Uttar Pradesh
work from office
Posted: 1 month ago
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Applicants: 147+
Job Description
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Job Description

We are seeking a seasoned Product Marketing Manager to drive global positioning, messaging, and demand for FinnAxia, our flagship lending platform. This role will be pivotal in shaping how the product is perceived across India, Middle East & Africa (MEA), and Southeast Asia (SEA), working closely with product, sales, and regional teams.

The ideal candidate brings 8+ years of experience in the banking domain, with strong exposure to enterprise SaaS marketing, solution positioning, and GTM strategy.

If you have built and positioned transaction banking products and want to take a global story across India, MEA and SEA this is your opportunity to shape the narrative of the leading transaction banking community – FinnAxia.

Key Responsibilities include

A. Product Positioning & Messaging
  • Own and evolve FinnAxias value proposition across banks.
  • Craft region-specific messaging aligned to market maturity (India vs MEA vs SEA)

    • B. Go-to-Market (GTM) Strategy

  • Lead end-to-end GTM planning for product launches, upgrades, and regional expansion.
  • Partner with regional sales to create Partner with regional sales to create market entry strategies for key geographies
  • Align GTM with long sales cycles (12–18 months) typical of transaction banking platforms

    • C. Sales Enablement

  • Free Workshop
    Develop high-impact sales assets: pitch decks, battle cards, ROI calculators, case studies.
  • Support large deal pursuits with customized storytelling and solution positioning.
  • Train sales teams across regions on product narratives and differentiation

    • D. Demand Generation & Campaigns

  • Collaborate with demand gen teams to drive pipeline-building campaigns for both transformation for existing customers and GA releases for prospects.
  • Design account-based marketing (ABM) programs for product positioning in strategic accounts.
  • Leverage digital, events, partnerships, and analyst relations to build visibility

    • E. Market & Competitive Intelligence

  • Track competitor offerings (Newgen, Intellect, etc.) and build competitive intelligence frameworks
  • Identify market trends in transaction banking (global payables, global receivables, FSCM, liquidity management)
  • Translate insights into product and marketing strategies.

    • F. Customer & Analyst Engagement

  • Develop compelling customer success product stories and testimonials.
  • Work with analysts (Gartner, Forrester, IBSi, etc.) to strengthen positioning.
  • Represent the product in industry forums, events, and thought leadership platforms

    • G. Cross-Functional Collaboration

  • Act as the bridge between Product, Sales, Pre-sales, and Marketing
  • Influence product roadmap based on market feedback and regional needs

    • Requirements
    Requirement
  • 10+ years in product marketing / solution marketing in banking domain.
  • Strong experience in transaction banking platforms.
  • Prior experience in companies like Intellect Design, China Systems, Newgen etc.
  • Proven track record in global markets (India, MEA, SEA)
  • Strong understanding of enterprise SaaS sales cycles and banking buyers
  • Excellent storytelling, stakeholder management, and influencing skills

    • Preferred Experience

  • Exposure to Financial Supply Chain Management (FSCM), Liquidity Management, Trade Finance, Global Payables, Global Receivables
  • Experience working with banks, specifically on transaction banking modules
  • Familiarity with regulatory nuances across regions
  • Experience in analyst relations, competitor intelligence and large deal support, Services Marketing

    • Skills

    Sales

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    About Company

    Nucleus Software is a leading provider of lending and transaction banking solutions to the global financial services industry. Its software powers the operations of more than 200 Financial Institutions across the globe. Committed to technological innovation, Nucleus Software enables its customers to grow smarter, increase profitability and deliver outstanding customer service. FinTech is in our DNA and our deep understanding of the transaction banking and lending business, coupled with the agility to innovate and build cutting-edge technology, enables us to deliver unmatched value to our customers. We have a team of highly skilled professionals who are experts in their respective fields. We believe in creating a collaborative and supportive work environment where everyone can thrive and reach their full potential. Nucleus Software is publicly listed on the National Stock Exchange of India Ltd and BSE Ltd.
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    Important dates & deadlines?

    Application Deadline

    06 Sep 26, 02:32 PM IST

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    Assistant Manager - Product Marketing

    Nucleus Software Exports

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