Head Of Growth Marketing

nudge
Department Icon Digital Marketing/Marketing
Posted: 1 week ago
12-20 years
Bangalore Corporate Office, India
Digital Marketing/Marketing
work from office
Full Time
Closes 3 Jan 2027
Posted: 1 week ago
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Job Description

Location: Bengaluru, India
Experience: 3–5 years
Function: Growth & Marketing
Reporting To: Founder

About Nudge
Nudge is building a consumer intelligence platform powered by verified purchase data. Through receipts, invoices, and purchase activity, Nudge helps brands understand what consumers buy, how they shop, and what influences their decisions.
We’re building for a mass-market Indian consumer audience, and growth is at the heart of what we do.

About the Role
We’re looking for a Head of Growth Marketing to build and scale Nudge’s growth engine beyond paid media.
Paid acquisition across Google and Meta is already up and running. Your mandate will be to build the channels and systems that create sustainable, compounding growth - with a strong focus on creator-led growth, UGC, content, product marketing, ASO, social, and brand marketing.
You’ll report directly to the Founder and work closely with the Head of Performance Marketing as a peer.
This is a hands-on role for someone who enjoys moving quickly, testing ideas, reading data, and turning experiments into repeatable growth channels.

What You’ll Own
1. Creator & UGC Growth
  • Build and scale creator-led acquisition as a meaningful growth channel.
  • Develop creator partnerships across relevant categories, platforms, and audience segments.
  • Build UGC programs that generate high-performing, repeatable content.
  • Own the creator funnel - from identifying and briefing creators to content performance and acquisition outcomes.
  • Develop frameworks for creator selection, content briefs, testing, measurement, and scaling.
  • Track and improve creator-led acquisition through clear metrics and experimentation.

2. Product Marketing & ASO
  • Own Nudge’s product marketing strategy across the user journey.
  • Translate product features and consumer value propositions into compelling messaging.
  • Work closely with Product and Design teams on onboarding, activation, engagement, and retention.
  • Identify friction points across the funnel and work with Product to improve conversion.
  • Own and continuously improve App Store and Play Store positioning, listings, messaging, and ASO.
  • Develop experiments around messaging, positioning, onboarding, and activation.

3. Social, Brand & Content Marketing
  • Build Nudge’s social presence and content engine across relevant platforms.
  • Develop content strategies that drive awareness, engagement, installs, and brand affinity.
  • Identify content formats, narratives, and trends that can translate into scalable growth.
  • Work with creators, designers, and internal teams to produce high-quality, performance-oriented content.
  • Balance brand building with measurable growth outcomes.

4. Brand Growth & Experimentation
  • Own the funnel from install → activation → engagement → retention for all non-performance-driven channels.
  • Define growth hypotheses, run experiments, measure results, and double down on what works.
  • Pull and analyse your own data to understand channel and funnel performance.
  • Build dashboards and frameworks to track growth metrics and identify opportunities.
  • Develop repeatable growth loops rather than relying solely on one-off campaigns.
  • Move quickly from idea → experiment → insight → scale.

What We’re Looking For
  • 3–5 years of experience in brand marketing, product marketing, or a similar role, preferably with mass-market consumer apps in India.
  • Proven experience building creator or UGC-led acquisition into a meaningful growth channel, with numbers to demonstrate impact.
  • Strong understanding of the consumer growth funnel, from brand marketing to non-performance-driven channels.
  • Comfortable working with data and pulling your own insights rather than depending entirely on analytics teams.
  • Experience working closely with Product on onboarding, activation, user journeys, and product positioning.
  • Strong understanding of ASO, content marketing, social media, and consumer marketing.
  • Highly experimental mindset - you enjoy testing, learning, iterating, and scaling.
  • Strong communication and storytelling skills.
  • Most importantly, you’re hands-on - you can write the hook, brief the creator, analyse the numbers, rewrite the app-store listing, and get the experiment live yourself.
The Kind of Person Who Will Thrive Here

You’ll do well in this role if you:
  • Think like a growth owner, not just a campaign manager.
  • Are equally comfortable with creative ideas and numbers.
  • Can spot a trend and turn it into an experiment quickly.
  • Know what makes consumer content shareable and effective.
  • Enjoy working closely with Product, Performance Marketing, Design, and the Founder.
  • Are comfortable operating with ambiguity and high ownership.
  • Care about outcomes, not just activity.
If you’ve built a creator-led or organic growth channel and have the numbers to prove it, we’d love to hear from you.

Why Nudge?
At Nudge, you’ll have the opportunity to build the growth engine from the ground up for a mass-market consumer product.
You’ll work directly with the Founder, partner closely with Product and Performance Marketing, and have the freedom to experiment, build new channels, and turn winning ideas into scalable growth systems.

Skills

Content MarketingMarketing StrategyPerformance MarketingOnboardingCommunicationTeams

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