Associate - Content Creator

You should apply if you have:

• A strong understanding of Instagram Reels, YouTube Shorts, and emerging social media content formats.
• A natural flair for storytelling, humour, and creating engaging short-form video content.
• Confidence in front of the camera, with the ability to host, present, and perform in different content formats.
• The ability to conceptualise original content ideas and turn trending topics into relevant, engaging brand content.
• Strong understanding of social media trends, audience behaviour, hooks, and retention-driven storytelling.
• Experience scripting short-form videos in English and Hinglish.
• A good understanding of shooting techniques, framing, lighting, and basic video editing.
• The ability to collaborate with writers, designers, videographers, and editors to bring content ideas to life.
• A genuine interest in fitness, nutrition, supplements, and internet culture.

You should not apply if you:

• Are uncomfortable being on camera or presenting content.
• Rely entirely on trends without bringing original ideas to the table.
• Prefer only static content and are not interested in short-form video storytelling.
• Struggle to create engaging hooks or simplify complex topics into entertaining content.
• Are not comfortable experimenting with different content formats, incorporating feedback, or adapting quickly.
• Are not interested in fitness, nutrition, or the supplement industry.

Skills Required:

• Short-form video content creation for Instagram Reels and YouTube Shorts.
• On-camera presentation, hosting, and performance.
• Creative ideation, storytelling, and scriptwriting.
• Strong understanding of social media trends, hooks, pacing, and audience retention.
• English and Hinglish communication.
• Basic videography, framing, lighting, and video editing.
• Familiarity with editing tools such as CapCut, Premiere Pro, or similar software.
• Understanding of Instagram and YouTube content performance metrics.
• Ability to collaborate with production, design, and social media teams.

What will you do?

• Content Ideation: Conceptualise original, trend-led, and culturally relevant content ideas for Nutrabay's social media platforms.
• On-Camera Content Creation: Act as an on-screen face for Nutrabay, hosting and performing in Reels, Shorts, product explainers, and other video formats.
• Scriptwriting & Storytelling: Develop engaging scripts, strong hooks, and creative video flows that capture attention and encourage viewers to watch, share, and engage.
• Trend Integration: Identify relevant social media trends, memes, and conversations and adapt them creatively for Nutrabay's audience.
• Product Storytelling: Create engaging content around supplements, fitness, nutrition, product launches, and brand campaigns.
• Video Production: Work closely with the in-house production team to plan shoots, execute concepts, and ensure the intended creative output.
• Content Experimentation: Test new formats, recurring series, storytelling approaches, and creative concepts to improve content performance.
• Campaign Support: Participate in brand campaigns, product launches, and social media initiatives through original video concepts and on-camera execution.
• Performance Optimisation: Collaborate with the social media team to understand content performance, audience retention, shares, saves, and engagement, and apply learnings to future content.
• Brand Representation: Maintain Nutrabay's tone of voice and personality while creating content that feels authentic, relatable, and entertaining.

Work Experience:

• 1 to 3 years of relevant experience in content creation, social media, digital content, or video production.
• Prior experience creating content for D2C, fitness, lifestyle, or consumer brands is preferred.
• A portfolio or social media profile demonstrating original short-form video content and on-camera presence is required.
• Candidates with strong personal content creation experience may also be considered.

Working Days: Monday - Friday

Perks:

• Opportunity to become a recognisable on-camera face of a growing health and nutrition brand.
• Access to Nutrabay's in-house content production studio.
• Creative freedom to experiment with original content formats and ideas.
• Opportunity to work on product launches, brand campaigns, and high-visibility social media projects.
• Work closely with an experienced creative, social media, and production team.
• Friendly atmosphere
• High learning & personal growth opportunity
• Flexible Timings
• Diverse work environment