D2C Performance & Growth Marketing Manager

Shopify Performance Marketing & Growth Manager

Location: Netaji Subhash Place (NSP), Delhi (Work from Office)

Experience: 2–5 Years

Industry: D2C / E-commerce / Health & Nutrition

Company: Nutristar

About Nutristar

Nutristar is one of Indias fastest-growing online destinations for authentic sports nutrition and wellness supplements. We partner with leading global and Indian brands while leveraging technology, analytics, and performance marketing to deliver exceptional customer experiences.

Were looking for someone who enjoys numbers as much as marketing—someone who can optimize campaigns, analyze business performance, and drive profitable growth.

Key ResponsibilitiesPerformance Marketing

• Plan, launch and optimize Meta advertising campaigns.
• Manage Google Ads across Search, Shopping, Performance Max, Display and YouTube.
• Improve ROAS, MER, CAC and overall profitability.
• Execute audience testing, creative testing and attribution strategies.
• Scale winning campaigns while maintaining efficiency.
• Optimize campaign budgets across platforms.
• Set up and manage Pixels, GA4, GTM and Server-Side Tracking.
• Monitor attribution models and continuously improve measurement accuracy.

Analytics & Reporting

• Build and maintain dashboards for management.
• Track daily sales, marketing spend and profitability.
• Monitor key business KPIs across marketing and e-commerce.
• Perform funnel analysis to identify conversion bottlenecks.
• Conduct cohort analysis to understand customer retention and LTV.
• Analyze customer segments for acquisition and retention opportunities.
• Measure campaign performance and provide actionable recommendations.
• Drive dashboard adoption across business teams.

Shopify & Commercial Analytics

• Analyze Shopify reports and website performance.
• Monitor SKU-level sales and profitability.
• Identify high-performing and underperforming products.
• Forecast inventory demand using historical sales trends.
• Improve forecast accuracy through continuous analysis.
• Track inventory health and stock movement.
• Monitor competitor pricing regularly.
• Ensure marketplace pricing parity across sales channels.
• Support merchandising decisions using data.

Growth & Optimization

• Improve website conversion rates through data-driven insights.
• Identify new customer acquisition opportunities.
• Recommend pricing, promotional and merchandising strategies.
• Collaborate with design and content teams for creative improvements.
• Work closely with operations and finance teams to maximize profitability.
• Present weekly and monthly business performance reports.

Required SkillsMarketing Platforms

• Meta Ads Manager
• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Merchant Center
• Shopify

Analytics

• Funnel Analysis
• Cohort Analysis
• Attribution
• Customer Segmentation
• Forecasting
• Dashboard Creation
• KPI Reporting
• Revenue Analysis
• ROAS & MER Optimization
• CAC & CPA Analysis

Technical Skills

• Advanced Microsoft Excel
• Google Sheets
• Looker Studio
• Power BI (Preferred)
• Basic SQL (Preferred)
• App Scripts (Preferred)

Key Metrics Youll Own

• Revenue
• ROAS
• MER
• CAC
• CPA
• Conversion Rate
• Average Order Value (AOV)
• Customer Lifetime Value (LTV)
• Daily Sales
• Forecast Accuracy
• Marketing Efficiency
• Inventory Turnover
• Dashboard Adoption
• SKU Performance
• New vs Returning Customer Revenue

Ideal Candidate

• 2–5 years of experience in Shopify or D2C e-commerce.
• Strong analytical mindset with excellent problem-solving skills.
• Hands-on experience managing Meta and Google advertising.
• Comfortable working with large datasets and dashboards.
• Strong understanding of attribution and digital analytics.
• Ability to convert data into actionable business decisions.
• Excellent communication and presentation skills.
• Self-driven, detail-oriented and growth-focused.

Preferred Experience

• Shopify Plus
• Health & Nutrition or FMCG brands
• Multi-brand e-commerce
• Marketing automation tools
• A/B testing
• Server-side tracking implementation
• Google Merchant Center optimization

Why Join Nutristar

• Opportunity to directly influence business growth.
• Work with one of Indias growing supplement marketplaces.
• Ownership of both marketing and business analytics.
• High-impact role with cross-functional exposure.
• Fast-paced environment with significant learning opportunities.