Marketing Analytics

NVISH is the world’s leading Web Development, IT consulting, and Software Development Company, delivering technology-enabled business solutions for organizations across the globe. We’re solving the world’s most complex challenges, and our people are at the forefront of progress. As a Marketing Analytics at NVISH, you’ll play a part in building the future – one big idea at a time Working at NVISH, you’ll have the resources to develop your talent and creativity. Are you ready to unleash your potential?

• Company : NVISH
• Web link : www.nvish.com
• Position : Marketing Analytics with Power BI
• Experience : 5+ Years
• Location : Hybrid Position for Bangalore/Chennai
• Work Hours : IST

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We are looking for a Marketing Analytics Specialist with good Power BI, who’ll research and identify ways to build our brand. To be successful in this role, you should have experience with campaigns and be comfortable with processing and analyzing marketing data. Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns.

Responsibilities

• Analyze sales funnels and customer intent.
• Measure ROI of online and offline advertising campaigns
• Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
• Help measure marketing campaign performance by integrating data from different marketing channels, such as social media platforms, email marketing tools, and website analytics.
• Monitor budget distribution and performance of paid ad campaigns.
• Conduct competitive research and analyze benchmarking data.
• Recommend website and campaign optimizations.
• Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
• Work closely with sales and marketing teams to identify opportunities for new client acquisition.

Requirements and skills

• Work experience as a Marketing Analyst or similar role
• Expertise in Google Analytics
• Experience with PPC campaigns
• Good experience in Power BI
• Analytical abilities

Fell free to connect with me to bimola.sanyal@nvish.com