Art Director Creative & Visual Communication

We are looking for a creative and concept-driven Art Director who can lead visual communication and creative development across multiple brands and business verticals.

The role involves translating marketing strategies and communication briefs into compelling creative concepts, establishing visual directions for campaigns, and ensuring consistency across digital, print and other brand touchpoints.

The ideal candidate should have a strong foundation in graphic design, an eye for visual storytelling, and the ability to work with motion graphics, animation and emerging AI-powered creative tools. They should be equally comfortable conceptualising an advertising campaign, developing a visual identity, directing a photoshoot or creating a motion-led digital campaign.

Key Responsibilities

1. Creative Conceptualisation & Art Direction

• Develop original creative concepts and visual directions for brand campaigns and marketing initiatives.
• Translate communication briefs into strong visual ideas and storytelling approaches.
• Lead the visual development of integrated campaigns across digital and offline platforms.
• Establish creative themes, visual styles, layouts and design systems.
• Ensure creative output is aligned with brand positioning, communication objectives and target audiences.
• Present and articulate creative concepts to internal stakeholders.

2. Brand Identity & Visual Communication

• Develop and maintain visual identities across different brands and business verticals.
• Ensure consistency in brand expression across all communication touchpoints.
• Oversee the development of advertising creatives, brochures, presentations, websites, social media assets and other marketing collateral.
• Guide the design of digital and print communication.
• Maintain high standards of typography, composition, colour, imagery and visual hierarchy.

3. Creative Team Collaboration & Supervision

• Guide graphic designers and other creative resources in translating concepts into final artwork.
• Review creative output and provide constructive design direction.
• Ensure quality, accuracy and consistency across deliverables.
• Coordinate with copywriters, content teams, strategists, digital marketing and external creative partners.
• Manage multiple creative assignments and ensure timely delivery.

4. Motion Graphics & Animation

• Conceptualise and direct motion-led creative campaigns, animated content and promotional videos.
• Understand animation principles, transitions, visual effects and motion storytelling.
• Create or guide the development of reels, animated advertisements, explainers and short-form videos.
• Convert static campaign concepts into engaging motion formats.
• Work with video editors and animation resources to maintain creative quality.

5. AI-Powered Creative Development

• Explore and incorporate AI-powered tools into creative ideation and production workflows.
• Use generative AI tools for visual exploration, mood boards, image generation, storyboarding and creative experimentation.
• Understand how AI tools can enhance image manipulation, video creation, animation and production efficiency.
• Evaluate AI-generated outputs for visual quality, brand consistency and accuracy.
• Stay updated on emerging creative technologies and identify opportunities to integrate them into marketing communication.

6. Campaign & Production Management

• Oversee creative development from initial concept to final execution.
• Develop mood boards, references and visual presentations.
• Coordinate photoshoots, video shoots, artwork adaptations and production requirements.
• Work with print and digital production teams to ensure quality and accuracy.
• Manage creative timelines and multiple projects simultaneously.

Skills & Software Proficiency

Essential:

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Adobe After Effects
• Adobe Premiere Pro

AI & Emerging Creative Tools:

• Familiarity with generative AI image, audio and video tools.
• Understanding of AI-assisted design, image generation and animation workflows.
• Familiarity with Figma and other digital design tools is an advantage.

Desired Competencies

• Strong conceptual and visual thinking.
• Excellent understanding of design principles and visual storytelling.
• Ability to translate marketing objectives into creative ideas.
• Strong typography, layout and composition skills.
• Understanding of digital, print and motion-based communication.
• Ability to lead creative development and guide designers.
• Strong presentation and communication skills.
• Attention to detail and ability to manage multiple deadlines.
• Curiosity to experiment with new creative tools and technologies.

Experience & Qualification

• 5 -6 years of experience in an advertising agency, branding studio, creative agency or in-house creative department.
• Degree or diploma in Graphic Design, Applied Arts, Visual Communication or a related discipline.
• Experience handling integrated brand campaigns and creative projects.
• A strong portfolio demonstrating conceptualisation, art direction, brand communication, digital and print design.
• Demonstrable exposure to animation, motion graphics and AI-powered creative tools.

What We Expect

An independent creative professional who can go beyond executing design briefs to developing ideas, defining visual direction and raising the overall quality of brand communication. The candidate should be comfortable working across multiple industries and audiences, while bringing consistency, originality and fresh creative thinking to every project.