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Job Description
- Brand & Communication
- Own brand positioning across all customer touchpoints: website, packaging, retail, events, and campaigns.
- Build and maintain a strong, consistent brand narrative for aromatherapy, clean fragrances, rituals, and manifestation products.
- Lead development of creative assets, content calendars, and messaging frameworks.
- Social Media & Community
- Build Nytarras digital personality across Instagram, YouTube, Pinterest, and creators.
- Manage influencer partnerships end-to-end—shortlisting, negotiation, briefs, tracking ROI.
- Offline Marketing & Retail Activation
- Lead all offline brand visibility: pop-ups, exhibitions, events, flea markets, retail counters, partner stores.
- Drive in-store branding, sampling programs, and offline customer experience.
- Build partnerships with yoga studios, wellness centers, spas, hotels, and corporates for bulk purchasing.
- Lead packaging innovation and offline customer journey improvements
- Data, Reporting & Growth Ownership
- Own monthly marketing plan, budgets, and forecasts.
- Track performance metrics: ROAS, CAC, retention, AOV, repeat rate, brand recall, and offline revenue.
- Present clear dashboards and insights to the founder.
Skills
BrandingMediaOffline MarketingMarketingMarketing ManagerIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Important dates & deadlines?
Application Deadline
22 Sep 26, 02:32 PM IST
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