Chief Business Officer - Favre Leuba

The Role

Ethos Limited is Indias largest and only listed luxury watch retailer, with 23+ years of legacy, 100+ boutiques across 27 cities, and FY 2024–25 revenue above INR 1,400 Cr. Our exclusive brand partnerships and curated portfolio give us greater control over distribution, storytelling, and customer experience.

Favre Leuba is a strategically important exclusive brand for us and a step forward in our journey as a brand builder in Indian luxury. Its Swiss heritage and accessible luxury positioning appeal to both emerging and established HNI consumers. You will use our retail network, customer insights, and clienteling strength to craft a differentiated, India-relevant brand narrative and drive long-term growth, with the same passion for craft that goes into every timepiece we sell.

Your Craft: What You Will Own

1. Strategic and brand leadership

• Define and execute the brands India growth strategy, in line with its luxury positioning.
• Build awareness, desirability, and cultural relevance, with consistent storytelling at every touchpoint.

2. Marketing and demand generation

• Lead integrated marketing across digital, retail, CRM, and experiential channels.
• Run localised campaigns and launches and track ROI and conversion.

3. Commercial performance and P&L

• Own the P&L, revenue targets, and profitability for India.
• Set pricing and promotions that protect brand equity, and lift sales, AOV, and conversion across boutiques, e-commerce, and clienteling.

4. Market development and partnerships

• Strengthen presence across key Indian cities and luxury hubs.
• Build and negotiate partnerships with premium malls, luxury platforms, brands, and influencers.

5. Customer experience and clienteling

• Build a high-touch, personalised customer journey rooted in luxury service standards.
• Lead CRM and loyalty to drive repeat engagement and lifetime value, using customer data for targeted clienteling.

6. Cross-functional and team leadership

• Align sales, marketing, merchandising, operations, and finance, and turn marketing strategy into retail execution.
• Build and mentor high-performing teams that balance creative vision with commercial outcomes.

7. Data-driven decision making

• Use analytics and market insights to guide acquisition, retention, and demand planning.
• Track campaign ROI, conversion, AOV, and customer lifetime value.

Your Passion: Who You Are

Experience

• You have 12–18+ years in luxury retail, fashion, lifestyle, or premium consumer brands.
• You have a strong track record in marketing-led brand building and growth in India.
• You have experience in omnichannel retail and consumer engagement strategies.
• You have proven ability to scale premium or aspirational brands in the Indian market.

Skills

• You understand Indian luxury consumer behaviour and cultural nuances deeply.
• You have strong marketing acumen, with expertise in brand positioning and storytelling.
• You have a commercial mindset and can link marketing to revenue outcomes.
• You lead well, manage stakeholders effectively, and execute with discipline.
• You have expertise in CRM, digital marketing, and retail strategy.
• You are driven by passion for the brand and the craft, and you keep learning.

Education

• An MBA or equivalent is preferred.
• You have a background in business, marketing, or luxury brand management.

What Makes This Role Different

At Ethos, passion is where it starts and mastery is how you grow. You will build a Swiss heritage brand for India, with real P&L ownership and the full strength of the Ethos retail network behind you.

#Bring your passion. Master your craft.