Senior Social Media Account Executive

What were looking for:

We re on the hunt for a Senior Social Media Account Executive based in Abu Dhabi to lead content planning, campaign rollouts, and real-time activations across Meta, TikTok, LinkedIn, and more. You ll be the key client partner, blending platform expertise with sharp coordination skills to deliver social-first, performance-driven content. From briefing creatives and managing influencer collabs to shaping reports and tracking trends you ll play a vital role in helping brands stay culturally relevant and strategically aligned.

To Succeed in This Role, You Need To:

1. Serve as the primary day-to-day contact for social media clients, managing the execution of content calendars, campaign rollouts, and real-time social activations across platforms.
2. Cultivate strong, collaborative relationships with clients and internal teams (creative, strategy, media, analytics) to deliver integrated, high-performing social content.
3. Demonstrate strategic thinking rooted in platform behavior, understanding the role of social in the broader marketing mix and its contribution to KPIs and brand equity.
4. Own the planning, coordination, and delivery of monthly content calendars, campaign timelines, community management flows, and approval processes.
5. Lead the preparation of weekly status reports, monthly performance reports, and post-campaign evaluations in collaboration with analytics teams.
6. Apply a deep knowledge of the evolving social media landscape, emerging platform features, and audience behavior to shape creative recommendations.
7. Partner with creative teams to develop and brief engaging, platform-native content from stories to carousels, reels, and TikToks and collaborate on concepting and copy.
   
8. Monitor competitive activity and trending formats, sharing insights proactively to help clients stay relevant and ahead of the curve.
9. Ensure timely delivery of social assets and adherence to platform specs, while maintaining clear communication between production, creators, and clients.
10. Coordinate internal and external meetings, ensuring agendas, recaps, and action items are circulated and followed up on effectively.
11. Collaborate closely with influencer teams or external talent to manage paid and organic creator content, including briefing, approvals, and performance reporting.
12. Oversee budget control, social asset estimates, and paid social spend trackers under the guidance of the Account Manager/Director.
13. Support the Account Manager in streamlining multi-platform content planning across Meta, TikTok, X, YouTube, LinkedIn, and other relevant platforms.
14. Troubleshoot real-time issues in publishing, moderation, or approvals, working closely with community managers and platform leads to ensure seamless delivery.
15. Maintain accurate and up-to-date internal job trackers, timelines, and calendars.
16. Contribute to quarterly business reviews, audits, and strategic recommendations with client teams.
17. Ensure compliance and sensitivity by understanding and adhering to government protocols, regulations, and cultural sensibilities guaranteeing all communication materials and strategies meet legal and ethical standards.

Qualifications:

• 2 3 years of experience in social media account management within an agency environment.
• Strong grasp of social platform behaviors, native formats, and content best practices.
• Excellent written, verbal, and organizational skills with a proactive and collaborative attitude.
• Experience working with social planning and reporting tools (e.g., Sprinklr, Emplifi, Meta Business Suite).
• Comfortable juggling multiple projects, client conversations, and tight deadlines in a fast-paced environment.
• Passion for creative social content and curiosity for what drives engagement.
• Financial fluency regarding estimates, scopes, and reporting.
• Familiarity with influencer campaigns and creator collaboration is a plus.

Personal Attributes:

• High level of political and cultural sensitivity.
• Strategic thinker with exemplary problem-solving capabilities.
• Adaptive, with the ability to manage multiple projects within tight deadlines.
• Strong ethical grounding and ability to maintain confidentiality.