Performance Marketing Executive

Key Responsibilities:

• Plan, create, and manage paid campaigns on Google Ads, Meta (Facebook & Instagram) Ads, and Amazon Ads.
  
• Monitor campaign performance, optimize bids, budgets, and targeting to improve ROI.
  
• Conduct keyword research, audience targeting, and competitor analysis.
  
• Track and analyze performance using tools like Google Analytics and ad platform dashboards.
  
• Prepare regular reports on campaign performance, KPIs, and insights.
  
• A/B test ad creatives, landing pages, and audience segments.
  
• Coordinate with creative and content teams for ad copies and designs.
  

Requirements:

• 13 years of experience in performance marketing.
  
• Hands-on experience with Google Ads, Meta Ads, and Amazon Ads.
  
• Strong analytical and data interpretation skills.
  
• Basic understanding of conversion tracking, pixels, and tagging.
  
• Good communication and reporting skills.