Digital Marketing & Social Media Manager

-Digital Marketing & Social Media Manager

Job Overview

We are looking for a creative, dynamic, and enthusiastic Social Media Manager with excellent communication skills and a strong understanding of digital platforms. The candidate will be responsible for managing institutional communication, developing engaging social media content, handling digital platforms, and strengthening the organization's online presence and brand image.

• Key Responsibilities
• Manage and maintain the organization's social media platforms, including Instagram, Facebook, LinkedIn, and YouTube.
• Plan, create, and publish engaging content, posts, reels, stories, and promotional campaigns.
• Develop social media calendars and ensure timely execution of content strategies.
• Draft professional communication, captions, creative content, announcements, and promotional messages.
• Coordinate with the graphic design and digital marketing teams for creatives, videos, and campaign execution.
• Capture and coordinate content coverage of institutional events, activities, achievements, and celebrations.
• Monitor social media engagement, audience interactions, and platform performance.
• Respond to social media queries and ensure consistent brand communication across platforms.
• Explore innovative content ideas and trends to enhance audience engagement and institutional visibility.
• Ensure consistency in the organization's communication style, tone, and brand identity.
• Required Skills & Competencies
• Excellent verbal and written communication skills.
• Should have portfolio of work
• Expertise to manage 3rd Party vendor
• Influencing skills able to negotiate and get the work done
• Strong content writing, editing, and presentation skills.
• Advance understanding of social media platforms and digital marketing trends.
• Creative thinking with the ability to develop engaging content ideas.
• Good knowledge of Instagram, Facebook, LinkedIn, and YouTube.
• Ability to manage multiple tasks and meet deadlines.
• Dynamic personality with a proactive and enthusiastic approach.
• Good coordination and interpersonal skills.
• Familiarity with Canva and basic video editing tools will be an added advantage.

Personal laptop is mandatory.

Location: RBMI Group of Institutions, Bareilly

Qualification: MBA / bachelors degree in mass communication, Journalism, Marketing, or a relevant field

Experience: 1 to 3 Years in the relevant field

Compensation

4.80 LPA to 5.50 LPA CTC, depending on the candidate's experience, skills, and overall suitability.