Product Marketing Executive

As a Product & Marketing Executive at our client's location in Gurgaon, Haryana, you will play a crucial role in leading marketing initiatives for the assigned product. Your primary responsibility will be to showcase our products in a manner that enhances our brand and drives sales. Your deep understanding of the challenges faced by our target audience will enable you to effectively communicate how our product addresses customer needs. Collaborating with various cross-functional teams including Product, Marketing, Sales, and Inventory, you will provide essential back-office support to ensure the success of our products.

Roles & Responsibilities:

• Raise purchase orders for sales and marketing activities in consultation with and approval from the respective manager/executive.
• Update publishing schedules and monitor market trends to strategically position products.
• Assist in developing product marketing strategies such as pricing, advertising, and product launches.
• Prepare monthly AI packs, order forms, and costing grids.
• Manage title master entries and e-book pricing.
• Establish product marketing deployment timelines and oversee marketing campaigns.
• Coordinate with sales teams and maintain distribution lists for Point-of-Sale materials.
• Requisition copies for trade, media, and awards submissions.

Skills and Qualifications:

• A degree in Marketing, Communications, or a related field (Graduate/Post Graduate).
• Excellent written and verbal communication skills.
• Extensive experience in product marketing and development.
• Proficiency in product marketing tactics and market trend analysis.
• Strong negotiation skills.

- Proficient in Advanced Excel and the ability to quickly adapt to internal marketing, stock, and bibliographic systems.,