Product Manager

Key Roles and Responsibilities

1. Product Strategy and Planning (40%)

1.1 Build product strategy and action plans to increase product business with respect to branch & industry to achieve product growth targets.

1.2 To understand customers need, market trend, competitor analysis in order to estimate upcoming trends and updates for the products / solutions provided in focused industries.

1.3 Strategize action plans to increase profitability of the entire product basket with correct product mix and optimized solution.

1.4Identify market potential for particular product, Market study of competitors & identify product gap

1.5 Meet the annual, quarter & monthly budget/target with close collaboration with sales, Action plan to achieve the target & adopt the strategy to fill the gap, if any

1.6 Prepare product related material forecasting, stock planning and action plans to liquidate any slow-moving stock, in coordination with Supply chain team.

2. Product Promotion and Execution (30%)

2.1 Create product marketing weapons like short video, demo-kits, EDMS, success stories, comparison documents, industry guide for effective product promotion to win against competition.

2.2 Educate sales team on product positioning in respective industries.

2.3 Create product awareness within organization & upskill team members to promote the product.

2.4 Conduct product training programs & technical presentation for CP/customers and internal sales team members.

2.5 Collaborate with sales team to convert new business by customer visitation for product promotion.

2.6 Build relationship with PBU (Product Business Unit) members in terms of getting effective support

2.7 Support for technical queries from internal stakeholders (sales / application)

3. Team Management: (10%)

3.1 Responsible for performance of the team by monitoring / reviewing targets assigned to the team

3.2 Develop the capability and skills of team members to enhance productivity of the team.

3.3 To retain high potential members via team engagement and recognition.

4. Data Management and Analysis: (20%)

4.1 Analyse produce performance and industry specific data with respect to value and quantity as per business needs and take corrective actions

4.2 Submission of presentations, product forecasting reports, PDCA reports, MIS to internal members and IAB team in Japan

Professional Qualification & Experience

• BE or B.Tech in Engineering with working experience of 12 years in product management / product marketing role in industrial Automation industry with strong experience in Programmable Logical Controller (PLC). HMI, SERVO, Motion Controller
• MBA in Marketing (desirable)

Core Functional Knowledge

• Technical knowledge on productPLC, HMI, SCADA, SERVO, Motion Controller
• Knowledge of factory & process automation, programming, different programming languages & protocols, machine level understanding
• Knowledge of upcoming automation trends including Industry 4.0, IIOT, AI etc.
• Knowledge of Industrial Networking and communications like Device Net, Modbus, Ethernet, Ethercat, Profit-bus, Profit-net etc.