Public Relations Executive

PR & NBD Executive

Note:

• For any queries, please reach out to us on +91 9599914516.
• How to apply Please do so via LinkedIn or email us directly on [HIDDEN TEXT]

About the role

• Position: PR & NBD Executive
• Location: Mumbai/Hybrid
• Number of Vacancies: 1

About us

Founded in 2017, ON PURPOSE uses the power of communications to drive social change in India. It works with clients and organizations in 5 broad areas: Climate Action, Public Health, Education, Gender and Tech4Good.

The Culture We Proudly Offer

More than words. ON PURPOSE has been at the forefront of defining what a progressive workplace looks like. Our focus on building a safe and welcoming workplace for all has led us to innovate with policies like 6 days of paid leave for all menstruating employees; 12 weeks of parental leave for all non-birthing people and a fixed lunch hour that is mentioned in our signatures. We also have a team of D&I Ke Gunde who are trained to help us challenge our biases and create a more inclusive workplace. Dont just take our word for it - in 2024, ON PURPOSE won Diversity Champion Award at ICCO Global Awards, Best Asia-Pacific Midsize Agency to Work For at PRovoke Media, Best Agency of the Year, Mid-Sized at ET Kaleido Awards and Social Impact & Policy Communication Agency of the Year at PRMoment.in. Weve only just begun and would love to have you part of our growing tribe of people committed to social change.

Role Overview

The PR & NBD Executive will split their focus equally between:

1. Driving new business and managing ON PURPOSEs media and marketing initiatives
2. Client servicing, including relationship management, media outreach, and campaign execution

They will be responsible for ensuring client satisfaction through effective campaign management and flawless execution. The role expects contributing to ON PURPOSEs growth by delivering exceptional service, taking full ownership of deliverables, and actively driving operational excellence.

Key Responsibilities

New Business & ON PURPOSE Media and Marketing (50%)

• Support the development and execution of ON PURPOSEs marketing and communication strategy to enhance visibility and brand positioning
• Collaborate on ON PURPOSEs marketing initiatives, including content creation and dissemination for thought-leadership articles, press releases and media outreach
• Contribute to research, ideation, and preparation of proposals for new business opportunities
• Actively participate in business development pitches and strengthen presentation and storytelling skills

Client Servicing & Media Relations (50%)

Client Management (25%)

• Build trusted relationships with clients, becoming their go-to partner for PR and media-related initiatives
• Develop monthly and quarterly PR plans tailored to client business objectives, demonstrating an in-depth understanding of their industry and competitive landscape
• Anticipate and resolve client challenges proactively, ensuring high levels of satisfaction and retention
• Plan, manage, and execute client events such as press conferences, media briefings, and regional/national interactions
• Prepare high-quality documents, including client review reports

Media Relations (25%)

• Cultivate strong relationships with traditional and digital media to secure impactful coverage for clients
• Actively pitch client stories to the media, ensuring alignment with client goals and audience interests
• Monitor and analyze evolving media trends, sharing relevant insights and intelligence with clients
• Provide ongoing reporting and measurement for campaigns, highlighting achievements and areas for improvement

Time Allocation

• New Business & ON PURPOSE Marketing: 50%
• Client Servicing & Media Relations: 50%

What Youll Need (must haves for the role) :

• Masters degree preferred
• 3 years of relevant experience
• A proactive, problem-solving attitude with an eagerness to contribute to organisational growth
• Strong client management and media relations skills, with a proven ability to deliver results
• Excellent communication, interpersonal, and negotiation skills
• Detail-oriented and able to prioritize
• Self-starter and able to work efficiently under pressure

What Would Be Nice to Have

• Experience managing large account portfolios
• Proven experience with concept development
• Freshly brewed coffee-making skills. But dont worry, we wont judge you for it.

What You Can Expect From Us

• A safe, yet challenging work environment: As a high-growth company, our team members are regularly tasked with taking on more responsibility than you would typically get at a larger, more established organisation.
• An investment in growth and learning: Were bringing the best of communication techniques to solve some of Indias most troubling social issues. Youll learn and grow with us.
• A space to make your own: if you have the talent, ambition and willingness to learn, youll most definitely find your own space in communications that you can own and hone.

ON PURPOSE is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability.

Industry Recognition

• Best Culture of the Year - Campaign India, 2025, 2023, 2022
• Best Diversity & Inclusion Company of the Year - Campaign India, 2025, 2022
• PR Team of the Year - Campaign India, 2025, 2022, 2021, 2020 & 2019
• Best Organisation for Women Empowerment - Women Achievers Summit, 2024, 2023, 2022 & 2021
• Championing Diversity Award - ICCO Global Awards, 2024
• Best Asia-Pacific Mid-size Agency to Work For - PRovoke Media, 2024
• Agency of the Year, Mid-Sized, ET Kaleido Awards, 2024
• Social Impact & Policy Communication Agency of the Year - PRMoment.in, 2024 & 2023
• Fastest Growing Consultancy in India - Provoke Media, 2023
• Mid-Size Agency of the Year - Agency Reporter, 2022
• Fastest Growing & Rising Consultancy of the Year, IPRCCA, 2021 & 2020
• Agency of the Year, Rising - ET Brand Equity, Kaleido Awards, 2021 & 2020
• Diversity Campaign Winner - Women Leading Change, Campaign India 2022
• Top 5 (Small) Best Consultancies to Work With across Asia-Pacific, Provoke Media, 2022, 2020 & 2019
• PR Consultancy of the Year (Small) & Emerging Consultancy of the Year, Fulcrum Awards, 2022, 2021, 2020 & 2018

Media Handles:

• Website: http://www.onpurposeconsulting.in/
• Instagram: https://www.instagram.com/onpurposecomms/
• LinkedIn: https://www.linkedin.com/company/on-purpose-comms/
• Twitter: https://twitter.com/onpurposecomms

Interested folks may share their resume on [HIDDEN TEXT]