Social Media Manager

Senior Manager Social Media

ABOUT THE ROLE

Position: Senior Manager - Social Media

Place: Delhi

About us:

Founded in 2017, ON PURPOSE exists to use the power of communications to drive social change in India. It works with clients and organizations in 5 broad areas: Climate Action, Public Health, Education, Gender and Tech4Good.

The Culture We Proudly Offer

More than words, ON PURPOSE has been at the forefront of defining what a progressive workplace looks like. Our focus on building a safe and welcoming workplace for all has led us to innovate with policies like 6 days of paid leave for all menstruating employees; 12 weeks of parental leave for all non-birthing people and a fixed lunch hour that is mentioned in our signatures. We also have a team of D&I Ke Gunde who are trained to help us challenge our biases and create a more inclusive workplace.

Dont just take our word for it- In 2025, ON PURPOSE was recognised among the 12 Best Agencies in India and South Asia by Provoke Media and featured in the exchange4medias PR and Corp Comms Watchlist 2026 (Agencies). Weve also received multiple honours, including Best Organisation for Women Empowerment at the Women Achievers Summit and Awards 2025, as well as Best Culture of the Year, Best Diversity & Inclusion of the Year, and PR Team of the Year at the Campaign India Awards.

Your Roles and Responsibilities

A dynamic and visionary Account Director to lead our social media and design function to shape compelling brand narratives across integrated communication campaigns. The ideal candidate will combine strategic thinking with exceptional creative execution across digital platforms, inspiring teams to deliver impactful work across branding, social media, corporate communications, digital marketing, storytelling and integrated marketing campaigns. Their responsibilities include:

• Lead the delivery with creative vision and strategy for client accounts across branding, digital, social media, video, and integrated communication campaigns.
• Conceptualize and oversee the development of creative ideas, campaigns, and visual storytelling that align with client objectives.
• Mentor and manage a multidisciplinary creative team of managers, designers, visualisers, copywriters, video editors, and content producers.
• Ensure high-quality creative output across all client deliverables while maintaining brand consistency.
• Collaborate closely with client servicing, strategy, digital, and content teams to develop integrated communication solutions ensuring seamless client experience and delivery.
• Ideate, conceptualise, and present creative concepts and create campaign narratives with outcomes confidently to clients and senior stakeholders.
• Provide constructive feedback and direction to the creative team throughout project execution.
• Drive innovation by identifying emerging design, content, digital, and AI trends that can enhance client campaigns.
• Manage multiple projects simultaneously while ensuring timely delivery and adherence to quality standards.
• Build and strengthen creative processes, workflows, and best practices across the organization.
• Participate in business development by contributing to pitches, proposals, and new business presentations.
• Foster a culture of creativity, collaboration, and continuous learning within the team.
• Doer than just a manager.

What Youll Need (must-haves for the role)

• 8 to 10 years of experience in creative leadership within an agency, integrated communications, branding, advertising, or digital marketing environment.
• Confidence leading multidisciplinary teams across design, copy, and content
• Experience aligning creative with business, marketing, and product goals
• Strong portfolio demonstrating brand evolution and innovation
• Skilled in pitching, stakeholder management, and client engagement
• Comfortable managing team structure, hiring, and budget planning
• Knowledge of creative operations, tooling, and governance
• Ability to inspire, influence, and mentor across creative levels

What Would Be Nice to Have

• Bachelors degree in Design, Visual Communication, Fine Arts, Advertising, Mass Communication, or a related field.
• A postgraduate qualification is an added advantage.
• Freshly brewed coffee-making skills. But dont worry, we wont judge you for it.

What You Can Expect From Us

• A safe, yet challenging work environment: As a high-growth company, our team members are regularly tasked with taking on more responsibility than you would typically get at a larger, more established organisation.
• An investment in growth and learning: Were bringing the best of communication techniques to solve some of Indias most troubling social issues. Youll learn and grow with us.
• A space to make your own: if you have the talent, ambition and willingness to learn, youll most definitely find your own space in communications that you can own and hone.

ON PURPOSE is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability.

Industry Recognition

• The 100 Best Consumer PR Agencies in the World - PRovoke Media, 2026
• Agency of the Year, Mid-Sized, ET Kaleido Awards, 2026, 2024
• Best Organisation for Womens Empowerment - e4m Women Achievers Awards, 2026, 2024, 2023, 2022 & 2021
• Diversity Champion Award - ICCO Global Awards, 2024
• Best Asia-Pacific Midsize Agency to Work For - PRovoke Media, 2024
• Best Culture of the Year - Campaign India, 2024, 2023, 2022
• Best Diversity & Inclusion of the Year - Campaign India, 2024, 2022
• PR Team of the Year - Campaign India, 2024, 2022, 2021, 2020 & 2019
• Social Impact & Policy Communication Agency of the Year - PRMoment.in, 2024 & 2023
• Fastest Growing Consultancy in India - Provoke Media, 2023
• Agency of the Year, Rising - ET Brand Equity, Kaleido Awards, 2021 & 2020
• Top 5 (Small) Best Consultancies to Work With across Asia-Pacific, Provoke Media, 2022, 2020 & 2019
• PR Consultancy of the Year (Small) & Emerging Consultancy of the Year, Fulcrum Awards, 2022, 2021, 2020 & 2018

Media Handles:

• Website: http://www.onpurposeconsulting.in/
• Instagram: https://www.instagram.com/onpurposecomms/
• LinkedIn: https://www.linkedin.com/company/on-purpose-comms/
• Twitter: https://twitter.com/onpurposecomms

Interested candidates can share their updated CV on [HIDDEN TEXT]