Social Media Manager

Account Manager - Social Media 

ABOUT THE ROLE

Position: Account Manager - Social Media

Location: Delhi

About us:

Founded in 2017, ON PURPOSE exists to use the power of communications to drive social change in India. It works with clients and organizations in 5 broad areas: Climate Action, Public Health, Education, Gender and Tech4Good. 

The Culture We Proudly Offer

More than words. ON PURPOSE has been at the forefront of defining what a progressive workplace looks like. Our focus on building a safe and welcoming workplace for all has led us to innovate with policies like ‘6 days of paid leave for all menstruating employees; 12 weeks of parental leave for all non-birthing people and a fixed lunch hour that is mentioned in our signatures. We also have a team of ‘D&I Ke Gunde’ who are trained to help us challenge our biases and create a more inclusive workplace. Don’t just take our word for it - in 2022, ON PURPOSE won ‘Best Culture of the Year’, ‘Best Diversity and Inclusion Champion of the Year’ and Best ‘PR Team of the Year’ at Campaign India’s PR Awards. We’ve only just begun and would love to have you part of our growing tribe of people committed to social change.

Your Roles and Responsibilities

• Planning and developing social media campaigns through compelling content and getting it developed that drives high engagement and is reflective of the client’s brand’s voice along with defining the KPIs across social media accounts
• Engaging with customers on different channels, analyzing running campaigns and being on top of the latest social media trends
• Produce error-free content that adheres to the serviced brand by gaining conceptual knowledge and present underlying strategic thinking across social media channels and platforms.
• Using visual storytelling to create compelling narratives for collaterals across digital formats like statics, gifs, reels, videos, etc along with creation of IEC material.
• Optimizing content for SEO friendly outcome.
• Set up social media posts (language, tone, message) according to TG’s behavior. 
• Good knowledge of ecosystem mapping and analyzing social media data for insight
• Engagement with KOLs and influencers, when needed.
• Knowledge of social media marketing tools like Hootsuite, etc
• Good client servicing skills to manage stakeholders and senior management with good negotiation skills.
• Coordinating with the teams internally like copywriters, designers, etc to drive outcome within specified time.

How We’d Expect You To Split Your Time

Very thoughtfully. But here’s an indicative split as a guide:

• Client Relationship Management: 40%
• Team Mentorship & Management: 40%
• New Business Development: 20%

What You’ll Need (must haves for the role)

• 5 to 7 years’ relevant work experience of social media in planning and managing content in a corporate or agency setting
• Bachelors degee in marketing or a related field
• Strong customer service and project management skills
• Excellent communication, interpersonal, and negotiation skills 
• Highly organized and solution-oriented 
• Detail-oriented and able to prioritize 
• Extensive knowledge of public relations strategies (digital and/or integrated) and protocols
• Familiarity with digital marketing analysis tools
• Advanced social media marketing skills
• Proven track record of measurable successes in the field
• Willingness to stay on top of the latest marketing trends and developments
• Self-starter and able to work efficiently under pressure 

What Would Be Nice to Have 

• Master’s degree in marketing or a related field
• Experience managing large account portfolios
• Ability to integrate social media into PR plans 
• Freshly brewed coffee-making skills. But dont worry, we wont judge you for it.

What You Can Expect From Us

• A safe, yet challenging work environment: As a high-growth company, our team members are regularly tasked with taking on more responsibility than you would typically get at a larger, more established organisation. 
• An investment in growth and learning: We’re bringing the best of communication techniques to solve some of India’s most troubling social issues. You’ll learn and grow with us. 
• A space to make your own: if you have the talent, ambition and willingness to learn, you’ll most definitely find your own space in communications that you can own and hone.

ON PURPOSE is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability.

Industry Recognition

• Fastest Growing Consultancy in India - Provoke Media, 2023
• Social Impact & Policy Communication Agency of the Year - PRMoment.in, 2023
• Mid-Size Agency of the Year - Agency Reporter, 2022
• Best Culture of the Year - Campaign India, 2022
• Best Diversity & Inclusion of the Year - Campaign India, 2022 
• PR Team of the Year - Campaign India, 2022, 2021, 2020 & 2019
• Fastest Growing & Rising Consultancy of the Year, IPRCCA, 2021 & 2020
• Agency of the Year, Rising - ET Brand Equity, Kaleido Awards, 2021 & 2020
• Diversity Campaign Winner - Women Leading Change, Campaign India 2022
• Best Organisation for Womens Empowerment - Women Achievers Summit, 2022 & 2021
• Top 5 (Small) Best Consultancies to Work With across Asia-Pacific, Provoke Media, 2022, 2020 & 2019
• PR Consultancy of the Year (Small) & Emerging Consultancy of the Year, Fulcrum Awards, 2022, 2021, 2020 & 2018

Media Handles:

• Website: http://www.onpurposeconsulting.in/
• Instagram: https://www.instagram.com/onpurposecomms/
• LinkedIn: https://www.linkedin.com/company/on-purpose-comms/
• Twitter: https://twitter.com/onpurposecomms

Interested folks may send in their resume on hr@onpurposeconsulting.in