Digital Marketing Manager

ONE BETTER SQUARES

JOB DESCRIPTION DIGITAL MARKETING MANAGER

Job Title: Digital Marketing Manager

Department: Marketing

Location: Bengaluru

Employment Type: Full-Time

Experience: 3–5 Years (Preferred)

Industry: Real Estate

About One Better Squares

One Better Squares is a real estate company focused on delivering property solutions and creating valuable experiences for customers. We are looking for a creative, result-oriented Digital Marketing Manager to lead our digital marketing initiatives, strengthen our online presence and generate quality business leads.

Job Overview

The Digital Marketing Manager will be responsible for planning, executing and managing digital marketing strategies across various platforms. The ideal candidate should have strong expertise in social media management, digital campaigns, brand marketing, lead generation and video content creation.

Key Responsibilities

1. Social Media Management

• Manage and maintain the company's social media platforms, including Instagram, Facebook and other relevant channels.
• Develop monthly social media calendars and content strategies.
• Create engaging posts, reels, stories and promotional content.
• Monitor social media performance, engagement and audience growth.

2. Digital Marketing Campaigns

• Plan, execute and manage digital marketing campaigns.
• Develop and optimise social media advertising campaigns.
• Manage Google Ads, Meta Ads and Facebook/Instagram advertising.
• Monitor campaign performance, budgets and return on investment (ROI).
• Identify opportunities to improve campaign effectiveness and lead quality.

3. Lead Generation

• Develop effective digital strategies to generate quality real estate leads.
• Plan and execute lead generation campaigns across multiple platforms.
• Monitor lead performance, conversion rates and campaign effectiveness.
• Coordinate with the sales team to improve lead quality and conversions.

4. Brand Marketing & Promotion

• Develop and implement brand marketing strategies.
• Maintain consistent brand identity across digital platforms.
• Plan promotional activities, marketing initiatives and brand awareness campaigns.
• Identify new opportunities to increase brand visibility and market reach.

5. Content Creation & Video Editing

• Create engaging marketing content for social media platforms.
• Edit promotional videos, property videos, reels and campaign creatives.
• Coordinate content production for property promotions and brand campaigns.
• Ensure all marketing content aligns with the company's brand guidelines.

6. Marketing Strategy & Reporting

• Develop monthly and quarterly digital marketing strategies.
• Track and analyse campaign performance using relevant analytics tools.
• Prepare regular marketing performance reports.
• Research market trends, competitor activities and new digital marketing opportunities.

Required Skills & Expertise

• Social Media Marketing
• Social Media Campaigns
• Social Media Management
• Digital Campaign Management
• Google Ads
• Meta Ads
• Facebook & Instagram Ads
• Brand Marketing
• Brand Promotion
• Marketing Strategy
• Lead Generation
• Content Writing
• Video Editing
• Real Estate Marketing (Preferred)

Eligibility & Qualifications

• Bachelor's degree in Marketing, Business Administration, Mass Communication or a related field.
• 3–5 years of relevant experience in digital marketing.
• Experience managing paid advertising campaigns.
• Strong understanding of social media platforms and digital marketing tools.
• Experience in lead generation and campaign optimisation.
• Knowledge of the real estate industry will be an added advantage.
• Strong communication, creativity and analytical skills.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Quality and quantity of leads generated.
• Social media growth and engagement.
• Campaign performance and return on investment.
• Lead conversion support and marketing effectiveness.
• Content quality and consistency.
• Timely execution of marketing plans and campaigns.

What We Are Looking For

We are looking for someone who is creative, proactive and accountable, with the ability to independently manage digital marketing activities and deliver measurable business results.

Interested candidates can share their updated resumes at:

Email: hr@1squares.com OR call - 9108046754