Zonal Sales Manager - FMCG

About the Company:

Our client is a fast-growing FMCG company with a strong portfolio across Beauty, Personal Care, and Hygiene categories. With a focus on innovation and market expansion, the company is strengthening its presence across South India and is looking for a dynamic sales leader to drive business growth across key markets.

About the Role:

We are seeking an experienced Zonal Sales Manager to lead sales operations across the Southern region. The ideal candidate will have a strong track record in General Trade (GT) and Modern Trade (MT) sales within the FMCG industry, along with proven expertise in distributor management, market expansion, and team leadership.

Key Responsibilities:

• Drive sales growth and achieve revenue targets across the South India region.
• Develop and execute zonal sales strategies for both General Trade (GT) and Modern Trade (MT) channels.
• Expand distribution networks and strengthen market penetration across assigned territories.
• Build and maintain strong relationships with distributors, key accounts, and modern trade partners.
• Lead, mentor, and develop Regional Sales Managers, Area Sales Managers, and field sales teams.
• Ensure effective execution of trade marketing initiatives, product launches, and promotional campaigns.
• Monitor secondary sales, outlet coverage, merchandising, and product visibility.
• Analyze market trends, competitor activities, and customer insights to identify growth opportunities.
• Collaborate with Marketing, Supply Chain, and Finance teams to ensure seamless execution and business growth.
• Drive sales planning, forecasting, inventory management, and channel profitability.

What We're Looking For:

• Any graduate.
• 7 - 10 years of experience in FMCG Sales with strong exposure to both General Trade (GT) and Modern Trade (MT).
• Experience in Beauty, Personal Care, Hygiene, or Food product categories is mandatory.
• Proven expertise in distributor management, channel development, and territory expansion.
• Strong understanding of retail operations, sales planning, and trade marketing.
• Demonstrated experience in leading and developing high-performing sales teams.
• Excellent communication, negotiation, and stakeholder management skills.