Digital Marketing Expert/Growth Marketer

Job Title: Digital Marketing Expert / Growth Marketer (India & US Markets)

Location: Coimbatore (Onsite)

Experience Required: 46 Years

Job Summary

We are looking for a results-oriented Digital Marketing Expert / Growth Marketer with 46 years of experience handling campaigns for both Indian and US markets. The ideal candidate should have strong expertise in performance marketing, lead generation, and growth strategies, with the ability to manage cross-geography campaigns and deliver measurable ROI.

This role is based in Coimbatore and requires working with India and US audiences across different time zones.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns targeting India and US markets
• Manage and scale paid campaigns (Google Ads, Meta Ads, LinkedIn Ads)
• Drive B2B/B2C lead generation and customer acquisition
• Optimize CAC, CPL, ROAS, CTR, and conversion rates
• Develop and execute SEO strategies for both regions
• Create and optimize landing pages to improve conversion rates
• Conduct A/B testing for ads, creatives, and landing pages
• Manage email marketing and automation workflows
• Analyze campaign performance using GA4 and reporting dashboards
• Coordinate with Sales team to improve MQL to SQL conversion
• Manage marketing budgets effectively and ensure strong ROI
• Identify new growth opportunities in both Indian and US markets

Mandatory Requirements

• 46 years of experience in Digital Marketing / Growth Marketing
• Proven hands-on experience managing campaigns for India and US markets
• Strong understanding of audience behavior and segmentation across geographies
• Experience managing campaigns across different time zones

Expertise in:

• Google Ads
• Meta Ads
• LinkedIn Ads
• Google Analytics (GA4)
• SEO & SEM
• Conversion Rate Optimization (CRO)
• Experience with CRM tools (HubSpot / Zoho / Salesforce or similar)
• Strong analytical and reporting skills

Preferred Qualifications

• Experience in IT Services / SaaS / Healthcare / B2B sectors
• Experience handling mid-to-large marketing budgets
• Google / Meta / Analytics certifications
• Experience working directly with US clients