Search Marketing Specialist

Were seeking a data-driven Paid Marketing Specialist to lead performance campaigns across Google, Meta, LinkedIn, and eCommerce ad platforms. The role demands expertise in SEM, PPC strategy, conversion tracking, and funnel optimization. You will also support business development efforts by preparing tailored proposals, conducting competitive market research, and aligning campaign strategies with client-specific goals using data-driven insights.

Experience : Minimum 1+ year

• Plan and manage SEM, PPC, and performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, X (Twitter), YouTube, Amazon, Shopify, Flipkart, and WooCommerce.
• Run advanced campaign types: Search, Display, Video, Shopping, Performance Max, Lead Gen, Remarketing, and App Install.
• Deep understanding of ad auction mechanics, manual and automated bidding, and budget allocation for maximum ROI.
• Execute A/B testing on ad creatives, audience sets, landing pages, and bid strategies to identify winning combinations.
• Conduct keyword research, create custom and lookalike audiences, and implement audience segmentation for precision targeting.
• Set up and troubleshoot conversion tracking using Google Tag Manager (GTM), Meta Pixel, SDKs, and custom events.
• Leverage GA4 and Google Search Console for performance analysis, traffic behavior, and optimization opportunities.
• Build remarketing workflows and run dynamic ads to re-engage users throughout the marketing funnel.
• Optimize campaigns based on KPIs such as CTR, CPC, CPM, CPA, CPL, ROI, ROAS, LTV, Bounce Rate, and Conversion Rate.
• Evaluate campaign impact through multi-touch attribution, funnel drop-offs, and cross-device behaviors.

• Communicate with clients for campaign planning, feedback, and performance updates.
• Create tailored proposals and presentations using Canva or Google Slides.
• Perform market and competitive research to support strategic positioning.

• 12 years hands-on experience in paid campaign management/SEM/PPC/performance marketing across multiple platforms.
• Proficient in ad auctions, bidding strategy, and budget optimization.
• Experienced in GTM, GA4, Meta Pixel, SDKs, and technical conversion tracking.
• Strong analytical mindset with A/B testing experience and data-backed decision-making.
• Creative and detail-oriented with working knowledge of Canva for proposals and ad creatives.
• Effective communicator with client handling and campaign reporting experience.
• E-commerce. App promotion or SaaS marketing experience is a major plus.

• Google Ads (Search, Display, Video, PMax, Shopping)
• Meta Ads (Facebook, Instagram all campaign types)
• LinkedIn, X (Twitter), YouTube Ads
• Amazon Ads, Shopify Ads, Flipkart Ads & WooCommerce Ads
• Google Tag Manager (GTM), Meta Pixel, SDKs
• GA4, Google Search Console
• SEM, PPC, Funnel Mapping, Ad Variants
• Audience Segmentation, Remarketing
• Bidding Strategies, Budget Management
• Keyword Research, Competitor Analysis
• A/B Testing, Campaign Structuring
• Canva, Google Slides Creatives & Proposals
• Client Communication & Market Research