Senior Sales Manager

Role Summary

The Senior Sales Manager is a mid-to-senior level individual contributor and team-handling role responsible for driving business generation, expanding market share in an assigned geography or cluster, and achieving aggressive revenue and portfolio targets. The role requires partnering closely with branch leadership, mentoring sales officers, and driving acquisition strategies across YES BANKs suite of financial products.

Key Responsibilities & Accountabilities

1. Business Generation & Growth

• Drive new customer acquisition and scale up business volumes within the assigned territory, branch cluster, or target segment.
• Ensure delivery of monthly, quarterly, and annual business targets (revenue, product activation, and portfolio growth).
• Deepen customer relationships by offering comprehensive 360-degree banking solutions (covering assets, liabilities, cards, and fee-based products).

2. Team Leadership & Coaching

• Hire, train, mentor, and motivate front-line sales officers, sales executives, and field teams to maximize productivity and efficiency.
• Conduct regular performance reviews, joint client meetings, and pipeline tracking sessions.
• Train branch staff and reportees on product benefits, features, pricing, subvention norms, and evolving bank policies.

3. Channel & Cross-Functional Coordination

• Coordinate seamlessly with internal teams—including operations, credit risk, product specialists, and customer service—to ensure adherence to Turnaround Times (TATs) for sales, activation, and servicing.
• Collaborate with branch managers to explore and execute cross-sell opportunities across other verticals of the bank.

4. Process & Portfolio Quality

• Maintain a complete and thorough understanding of internal bank products, processes, regulatory guidelines, pricing, and documentation compliance.
• Ensure strict adherence to compliance standards, risk controls, and KYC norms during onboarding.
• Leverage internal productivity tools, CRM systems, and lead management software to record all daily activities, meetings, and branch team trainings.

Eligibility & Qualifications

• Education: Graduate in any discipline from a recognized university/institution. Post-graduation or an MBA is an added advantage.
• Experience: Typically ranges between 4 to 9 years of core sales and sales management experience, preferably within the BFSI (Banking, Financial Services, and Insurance) sector.
• Team Handling Experience: Proven prior experience (1+ years) in managing, coaching, and driving a team of sales professionals.

Key Skills & Competencies

• Strong business acumen and target-oriented mindset.
• Excellent leadership, interpersonal, and team-building capabilities.
• Strong negotiation, communication, and presentation skills.
• In-depth understanding of banking products, local market dynamics, and customer acquisition strategies.
• High proficiency in utilizing lead tracking and CRM tools.