Manager - Market Research - FMCG

JOB TITLE: Manager - Market Research

REPORTS TO: General Manager Market Research

FUNCTION: Marketing

LOCATION: Kolkata

POSITION OVERVIEW:

To partner with brand teams in generating consumer and market insights that support business growth and brand decision-making. The role will lead research projects end-to-end, engage with external agencies, leverage contemporary research methodologies, and translate data into actionable recommendations for business and brand teams.

PRINCIPAL RESPONSIBILITIES:

• Partner with brand teams to identify consumer insight and research requirements aligned to business objectives.
• Design and manage qualitative and quantitative research studies through external research partners.
• Analyze consumer, market, and category data to generate actionable business insights and recommendations.
• Drive adoption of innovative research methodologies, digital analytics, and contemporary consumer understanding tools.
• Develop reporting frameworks, dashboards, and insight repositories to improve accessibility and utilization of research findings.
• Act as the custodian of consumer knowledge and facilitate effective dissemination of insights across stakeholders.
• Manage research budgets, timelines, and agency relationships to ensure quality and cost-effective delivery.

EDUCATIONAL BACKGROUND:

• MBA (Marketing) from a reputed institution.
• Additional specialization in Market Research, Consumer Behaviour, or Analytics will be an advantage.

EXPERIENCE:

• 3-5 years of experience in Consumer Insights, Market Research, Consumer Analytics, or related domains.
• Experience with a market research agency and/or FMCG organization will be preferred.
• Exposure to qualitative and quantitative research methodologies, consumer studies, and insight generation is desirable.

SKILL REQUIREMENT:

• Strong analytical and problem-solving skills.
• Business and consumer orientation.
• Effective stakeholder management and collaboration.
• Strong communication and presentation skills.
• Ability to simplify complex data into compelling insights and stories.